Starting today, Oreo will be offering 5 passes to watch all home games – from a club of your choice – during the upcoming season.
OREO, the iconic brand from Mondelēz International, joins the pre-season excitement of Portuguese football with a campaign that promises to win over fans from north to south of the country. Between today, May 19, and June 22, 2025, the brand will offer 5 individual passes, from a football club chosen by each winner, valid for all home games of the 2025-26 season of the Liga Portugal Betclic.
To participate, consumers simply need to buy two packs of OREO of their choice, submit the purchase receipt on the campaign website (www.ligamaissabor.pt), enter their details and play a game to be eligible to win. For five weeks, 1 winner will be determined weekly based on the points obtained.
“With this campaign, we want to celebrate with the Portuguese the return of our country’s main football championship,” says Rita Alves, Marketing Lead at Mondelēz Portugal. “Oreo is the perfect companion to experience the excitement of the game and will offer passes to our consumers’ favourite club, a prize that will make fans’ hearts beat faster.”
The campaign will be amplified through a strong presence on TV, billboards, points of sale and digital media, reinforcing the brand’s emotional connection with moments of relaxation and sharing – now also with the excitement of football.
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