- OREO is an official partner of Liga Portugal Legends, which features soccer stars such as Alan, Babanco, Beto Pimparel, Bruno Alves, Caetano, Edinho, Eliseu, Fernando Meira, Jorge Andrade, and Rui Sacramento.
- Centre of the field created by Portuguese artist Guel Do It.
- Mondelēz participates in a solidarity initiative with the Football Foundation and Surf Addict.
The OREO brand sponsors Liga Portugal Legends, which begins today, July 25th, and runs until July 27th, in Nazaré. This initiative is strategically aligned to reinforce its commitment to connecting with consumers through moments of conviviality, excitement, and passion for soccer.
The Liga Portugal Legends brings together former Portuguese football stars in a unique event of celebration and excitement, featuring names like Alan, Babanco, Beto Pimparel, Bruno Alves, Caetano, Edinho, Eliseu, Fernando Meira, Jorge Andrade, and Rui Sacramento.
The OREO brand will be present with disruptive and unexpected activations, including a giant OREO in the centre of the field, a bench with OREO branding, and a custom OREO-shaped launch coin. The OREO in the centre of the field has a Portuguese feel, having been created by artist Guel Do It.
“We believe in the power of snacks to bring people together. Our presence at Liga Portugal Legends is more than an activation—it’s a celebration of what connects us: passion, team spirit, and a love of unique moments,” says Filipa Ponte, Head of Customer Activation at Mondelēz Portugal.
“The Liga Portugal Legends celebrates the most emotional and symbolic side of football. Having OREO at this event reinforces our commitment to innovative experiences that unite generations and bring the game closer to its fans,” emphasises Bernardo Azevedo, General Director of Liga Comercial. With this broad football presence, Mondelēz continues the company’s largest-ever activation in Portugal, cementing its values of proximity and social responsibility through its brands.
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