Pandemia reverses business model and online has come to dominate offline

The Covid-19 pandemic and the State of Emergency in Portugal have changed business models on the side of companies and consumption patterns on the side of families in Portugal.

Pressmedia decided to investigate the impact of this crisis in Portugal, namely on eCommerce platforms linked to 3 major categories: Marketplace and price comparison with Kuanto Kusta, Contratação de Profissionais Liberais with Fixando and the Venda de Gadgets, and Indispensable with Insania.

During the confinement, the three platforms saw their sales skyrocket and concluded that the predisposition for online shopping is here to stay.

When the 3 players were consulted, a new paradigm of online business management in Portugal can be seen, where clearly the online business started to dictate the rules and tactics of the retail business, that is, the biggest storefront is today online, leaving the physical storefront depending on the behavior of the digital storefront.

In an initial phase, it seemed only a temporary increase, due to the high demand for basic necessities, such as masks, alcohol-gel and gloves, which led the top of the research, but soon revealed itself as a catalyst for the expansion of the online market. Over time, hygiene products have been overtaken by the categories of sport, wellness, entertainment, and remote work.

There was also an enormous diversity in the age groups that each addressed. Little by little, the three platforms reached all generations, but the strong debut of the very teenagers and seniors stands out, although the age group between 25 and 40 has never lost the leadership in the purchasing force.

Fixando even assumes that it served as a lifeline for many professionals who were left without activity shortly after the beginning of the confinement, using the platform to survive.

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