Pescanova and Lourenço Ortigão launch the 2nd season of the campaign “Sem Desperdício Sai Bem”

This post is also available in: Português (Portuguese (Portugal))

Pescanova launches the second season of the #semdesperdiciosaibem series, this time led by Lourenço Ortigão, through a set of 4 episodes where he demonstrates how easy it is to reuse food and produce the tastiest recipes and trend of the moment.

After starting its commitment to fight food waste with Chef Kiko at the beginning of the year, Pescanova decided to take an active role again and launch the second season of the “Sem Desperdício Sai Bem” campaign, but this time with Lourenço Ortigão.

Presented in video format and appealing to Portuguese consumers and their creativity when reusing Pescanova products, the recipes are available on the brand’s digital channels. From a Shrimp and Mozzarella Pasta, to a Salmon and Arugula Pizza, as well as Mini Quiches of Cod and Vegetables and giving the final touch with some Hake and Curry Puffs, Pescanova and Lourenço Ortigão guarantee that these recipes are not only they give a new life to food, but they can also give you the opportunity to prepare practical and flavorful recipes, while contributing to a more sustainable future.

According to Pescanova, “we continue to bet on our commitment to the theme of food waste. We know that for the Portuguese it has been increasingly challenging to be creative in the kitchen, especially when it comes to reusing. With the second season of the campaign, we want to send the message that cooking dishes with Fish and Seafood Pescanova that are left over, will not be without flavor and always come out well! We hope that consumers will join this movement and that, with Pescanova, they will take a chance on creativity and building a more sustainable world for future generations”.

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