Pingo Doce launches social entrepreneurship challenge to two institutions

Pingo Doce announced the launch of a challenge to the institution “The Semear in the Grocery Store” and to “Casa de Santo António” to market their products in the store of Telheiras.

Over the next three months, “Solidarity has another flavor”, customers can learn about the products produced by the two institutions supported by the Jerónimo Martins Group over a decade ago, so that they can broaden their market and strengthen financial sustainability. its social purpose, as stated in a statement.

“With the objective of promoting the financial sustainability of the institutions, in the future, products may become part of the assortment of the store if they have the acceptance that we expect from our customers,” said the director general of Pingo Doce , Isabel Ferreira Pinto.

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