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Polytechnic presents diagnosis of the wine sector in the Setúbal Peninsula

Symposium looks into the future and announces results of the RoadWine project

The Polytechnic Institute of Setúbal (IPS) promotes, on the 19th, at the Municipal Library of Palmela, a symposium on the “Future of the wine sector in the Setúbal Peninsula”, an event that appears as the culmination of the RoadWine project, which set out to a diagnosis and respective strategic roadmap for viticulture in this territory.

The initiative, which opens at 10:00 am, is in charge of Luísa Carvalho, vice president of IPS, continues with the dissemination of project results, in charge of its coordinator, Teresa Costa, professor at the School of Business Sciences (ESCE/IPS).

RoadWine is an exploratory study that started in March 2021, funded by IPS following an internal competition and involved two IPS research centers in the fields of Business Sciences (CICE-IPS) and Energy and Environment (CINEA-IPS), Estoril Higher School of Hospitality and Tourism (ESHTE), the Setúbal Peninsula Regional Wine Commission, Brandir – Strategic and Operational Marketing and CITUR – Center for Research, Development, and Innovation in Tourism.

Over more than a year, the task of the work team was to learn about the sector’s constraints, identify strengths, opportunities, and key stakeholders for its recovery, as well as determine which characteristics differentiate the producers who best respond to the crisis. This resulted in a roadmap that includes strategic options for mitigating the impacts of the crisis on the wine sector in the Setúbal Peninsula. “We want to inspire producers and all stakeholders towards a more ‘fun’, but viable, strategic future for the sector”, reveals researcher Teresa Costa.

In the future, it is expected that RoadWine can be replicated in different regions of the country, through a benchmarking study that can facilitate the sharing and adoption of good practices, not only for the recovery of the sector but also for its continuous reinvention and better preparation to face crisis situations.

Until the closing time, at 12:30 pm, with wine tasting, the symposium also foresees the presentation of contributions by Sónia Vieira, from the organization ViniPortugal, which manages the Wines of Portugal brand, Mário Cravidão, from the marketing consultant Brandir, Natália Henriques, from ADREPES – Setúbal Peninsula Regional Development Association, and Ângelo Machado, from the Setúbal Peninsula Wine Route.

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