Portugal is the most awarded country at the World Tourism Film Awards 2025
In its first edition held in Portugal, the country wins eight awards and leads for the third consecutive year
The first edition of the World Tourism Film Awards held in Portugal once again established the country as a world leader in tourism communication.
Among the 32 productions awarded this year, from 17 countries, Portugal stood out again with eight awards, being the most awarded country for the third consecutive year. The 37th edition took place on December 4th and 5th in Guimarães, bringing together national and international representatives from the tourism and audiovisual sectors.
Portugal won 1st place in the Tourism Products category with “Portugal’s Unwritten Recipe,” produced by Turismo de Portugal, and also secured the CIFFT Tourism Press Award, a special prize awarded by an international panel of travel journalists. The municipalities of Fundão, Manteigas, and Oleiros, the CIM Região Beiras e Serra da Estrela, and Portugalntn, Lda., are also among the winners, reflecting the creative diversity that the country presents in the sector.
The awards were presented during the ceremony in Guimarães, which revealed the Best Tourism Films in the World in five competitive categories: Tourism Services, Tourism Products, Country Promotion, Region Promotion, and City Promotion. Each category featured winning films from markets as diverse as Spain, Switzerland, Austria, Denmark, Colombia, and Japan, among others.
Among the international highlights, Switzerland won first place in Country Promotion with *Falling for Autumn* and also took second place in Region Promotion, while Colombia shone in Region Promotion with *Discover La Guajira*. Spain took the top spot in City Promotion with *Conil, donde se abrazan tierra y mar* and shared first place with Austria in Tourism Services.
The 2025 edition also marked the debut of the GreenWorking Awards, developed in partnership with the Spanish agency Normmal and with the participation of the World Tourism Organisation (UNWTO), distinguishing productions aligned with the principles of responsible tourism. Spain, Indonesia, and Ecuador were the winning candidates in this first edition dedicated to sustainability.
In addition to Portugal, the award-winning countries included Germany, Austria, Bosnia and Herzegovina, Bhutan, Colombia, Croatia, Denmark, Slovenia, Ecuador, Spain, Indonesia, Japan, Montenegro, Poland, Sweden, and Switzerland.
With these results, Portugal confirms its creativity, innovation, and commitment to excellence in tourism, consolidating itself as a global reference in tourism communication and the promotion of sustainable practices.
Ricardo Araújo, Mayor of Guimarães, highlights that “the opportunity to host the 2025 edition of the World Tourism Film Awards is the best way to begin the path we advocate to strengthen the tourist appeal of our territory and to extend the stay of those who visit us, generating more life in the city and more dynamism in our local economy – from traditional commerce to restaurants, from hotels to other services.”
In turn, Alexander V. Kammel, director of CIFFT, emphasises that “these productions are among the most effective examples of audiovisual tourism communication today. Celebrating the World Tourism Film Awards in Guimarães and Northern Portugal was particularly significant, not only for the talent and professionalism awarded, but also for the exemplary way in which the destination hosted the event. The success of this edition confirms the vitality of the sector and reinforces the decisive role of creativity and innovation in tourism promotion.”
Luís Pedro Martins, president of Turismo Porto e Norte, highlighted the success of the event, stating that “the choice of Porto and the North, and specifically the city of Guimarães, was the most appropriate decision for holding the World Tourism Film Awards, thus allowing the Porto and North region to catapult internationally.”
The 37th edition of the World Tourism Film Awards was organised by the International Committee of Tourism Film Festivals (CIFFT) and the Municipality of Guimarães, with the support of the Porto and North Portugal Regional Tourism Authority, consolidating the country’s position as a global reference in tourism communication.
WINNERS BY CATEGORY:
TOURIST SERVICES
1st place – NURI – The Secret of Nuri (Austria)
1st place – Centro Danza Matadero (Spain)
2nd place – SWISS Connecting Cultures (Switzerland)
3rd place – Feel With Us (PORTUGALNTN, Lda)
3rd place – Hilton Kyoto (Japan)
4th place – You do you (Spain)
5th place – You gotta see this! – Depot History Center (Poland)
TOURISM PRODUCTS:
1st place – Portugal’s Unwritten Recipe (Tourism of Portugal)
2nd place – Cando Volves? (Spain)
3rd place – Red Cherry (Municipality of Fundão)
4th place – Slovenian Culture: A bonfire of creativity, art, and craft. (Slovenia)
5th place – Speechless (Municipality of Manteigas)
COUNTRY PROMOTION:
1st place – Falling for Autumn (Switzerland)
2nd place – Uncover Your Wild Side (Montenegro)
3rd place – Visit the Original Sweden (Sweden)
4th place – Portugal is Art (Tourism of Portugal)
5th place – Bhutan Believe (Bhutan)
REGIONAL PROMOTION:
1st place – Discover La Guajira (Colombia)
2nd place – Alps at their very best. Routine off. Relaxation on. (Austria)
3rd place – The hills are (still) alive – From the tracks of The Sound of Music with Nicholas Hammond (Austria)
4th place – A Breathtaking Journey (Denmark)
5th place – Seen from the sky, there is something that unites us. (CIM Região Beiras e Serra da Estrela)
5th place – Would You Believe It? (Spain)
CITY PROMOTION:
1st place – Conil, donde se abrazan tierra y mar (Spain)
2nd place – Visit Sarajevo – Where Cultures Embrace (Bosnia and Herzegovina)
3rd place – Düsseldorf. More than a throw (Germany)
4th place – Be embraced. (Municipality of Oleiros)
5th place – Zagreb All-Inclusive (Croatia)
CIFFT TOURISM PRESS AWARD:
1st place – Portugal’s Unwritten Recipe (Tourism of Portugal)
GREENWORKING AWARDS
GREENWORKING PRODUCTION
1st place – Madre Tierra (Spain)
GREENWORKING MESSAGE
1st place – AMAN (Indonesia)
GREENWORKING GLOBAL
1st place – La Guapa: Flavours with Purpose from the Forests of Mashpi (Ecuador)
ABOUT THE INTERNATIONAL COMMITTEE OF TOURISM FILM FESTIVALS (CIFFT):
Founded in 1989, the International Committee of Tourism Film Festivals (CIFFT), an Affiliate Member of the World Tourism Organisation (UNWTO), is the leading global initiative dedicated to recognising excellence in communication. Audiovisual tourism. Through its international awards circuit, CIFFT promotes creativity, innovation and best practices in the promotion of tourism destinations, products and services.
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