This weekend the second season of international fairs for national jewels, which in September travel to Paris, Madrid, Hong Kong and Vicenza. The new ‘Portuguese Jewellery à la Carte’ internationalization campaign opens the markets’ appetite for a growing, hungry sector of expansion.
In the second half of the year, Portuguese jewelery re-stamped the passport through major international fairs, reinforcing consistency in approaching target markets. Under the motto of the international campaign ‘Portuguese Jewelery À La Carte’, promoted by the AORP – Portuguese Jewelery and Watchmaking Association, the national jewels give to prove to the world their art and talent.
According to Fátima Santos, Secretary General of AORP, “The process of internationalization of Portuguese jewelry is recent, but growth has been very accelerated. Over the last two years, export volume has increased by 53%, reaching a round of 100 million euros in 2017. The goal is to reach the 150 million goal by 2020. Attendance at international fairs remains the main entry into the markets and a way to reaffirm the position of Portuguese jewelery in the world. Year after year, we have gained in size and reputation in what are considered the major events in the industry and our companies have the opportunity to contact buyers from all over the world. ”
The season started this weekend in the capital of haute cuisine, Paris, which is also the crème de la crème of Portuguese exports, occupying the second place in the ranking. Bijorhca Paris – The International Jewelery Show, which ends today, has a privileged menu of Portuguese brands: Astorga Jewels, Bruno da Rocha, Coquine, Elza Pereira, Ines Telles, Innamorata Jewels, Richart, Wings of Feeling and Tânia Gil. Joana Ribeiro Joalharia is also joining the group, which won her presence at the fair through the contest Chall’angel.
The second dish is served in Madrid, which now occupies the first place in the ranking of Portuguese exports. And because here the tradition at the table is shared, the Portuguese jewels are divided between the two simultaneous events that mark the agenda of the sector in the neighboring country, from September 12 to 16, bringing together more than 600 exhibitors and 15,000 professional visitors. At Madrijoya – International Urban and Trendy Jewelery and Watch Exhibition Fairparticipam the national brands Alma and Heart, Gofrey, Marques & Gomes, Ourobrilho, Silver Segment eSoarijoia. At Bisutex – International Fashion Jewelery and Accessories Trade Fair will mark Elza Pereira, Made to Envy, Our Sins and Woo’s Pure Feelings.
From the closest markets, they travel to the East for another participation in the Hong Kong Jewelery & Gem Fair, from September 12 to 16. Following the success of the March edition and the presentation of the new campaign in Macau, Portuguese jewelery returns to Hong Kong to strengthen its presence in the Chinese and Asian markets. Another fire proof for the national jewels, represented by Arpa, Galeiras, Dos Santos, Inês Barbosa and J. Soares Jewelery.
The international journey ends in Italy, where Portuguese jewelry sits at the table with the most prestigious jewelery brands in Europe. VicenzaOro takes place from September 22 to 24 and will feature three Portuguese brands: the debutante A.J.Amorim, Luísa Rosas, one of the most prominent national designers eStyliano, a Portuguese brand with a strong representation in the Italian market.