Portuguese wines promoted at China’s largest wine event
From 12 to 14 November, Portugal takes a new step in promoting national wines in the Chinese market by participating in ProWine China 2019 in Shanghai. Thirty-five national producers are part of ViniPortugal’s entourage and present themselves at the largest wine event in China under the brand name “Wines of Portugal” with the aim of affirming the quality and excellence of Portuguese wines. The Portuguese delegation is the seventh largest in the event and has producers from all regions of the country.
For ViniPortugal, ProWine is a strategic bet to raise awareness and awareness of Portuguese wines among professionals in the Chinese market, who have been proving themselves available to meet new wines and producers of world wine destinations in affirmation.
The following producers are part of ViniPortugal’s entourage: Redondo Cooperative Winery, Borba Winery, São Mamede da Ventosa Winery, António Maçanita Winemaker, Aveleda, Bacalhôa Wines of Portugal, Barão de Vilar – Vinihold, Boas Quintas, Fonte Pequena House Casa Santos Lima, Monte Caves, D’Alegria Wines, Slopes of Alqueva, Enoport Wines, Ervideira, Henriques & Henriques, IVIN, Joao Portugal Ramos Wines & Spirits, Justino’s Madeira, Madeira Wine Company, Messias, Miguels, Parras Wines , Quinta da Calçada, Quinta da Lapa, Quinta de S. Sebastião, Quinta do Silval, Quinta do Vallado, Quiz Wines & Spirits, Santa Vitoria, Santos & Seixo, The Loyalaty Wine Family, Vidigal Wines and Wine & Soul.
During the event, visitors, especially professionals from the sector, will have the opportunity to know the news of the Portuguese market, as well as taste some of the most awarded national wines in the ViniPortugal space.
The national presence of the event is also felt in ProWein’s schedule, which has scheduled two lectures dedicated to Portuguese wines. Wine expert Stephen Li will be conducting the talks “Why Portuguese wines should feature on your list” on the 12th and “Wines of Portugal Challenge Awarded Wines” on the 13th of November.
China is one of the most relevant markets for diversifying the promotional activity of the “Wines of Portugal” brand. In 2018 there was a 1.3% increase in value and 23.8% in the average price of Portuguese wines in the Chinese market, with Portugal occupying the 11th position in the list of wine exporters to China.
ProWine China is held at the Shanghai New International Expo Center (SNIEC) in Shanghai, a space of over 17,000 m2, which will host hundreds of wine producers from 35 countries.