Prime Video and TVI announce today the return of Morangos com Açúcar, a series that marked several generations in Portugal. The agreement between Media Capital, owner of TVI, and Prime Video was signed today, covering the production and distribution of the two seasons of the Morangos com Açúcar reboot. The episodes will premiere on Prime Video and TVI in the last quarter of 2023.
The cast will consist of members of the original cast and new talent, who will be selected through an open casting call, in the same way, that Morangos com Açúcar discovered new talent in previous seasons. The first season will follow a school year, while the second will follow the students’ vacations.
“Knowing the great impact that Morangos com Açúcar had on different generations in Portugal, we couldn’t be more proud of this announcement”, says Ricardo Cabornero, Head of Prime Video Content ES & PT. “We know it’s a long-awaited return, and in partnership with TVI, we believe it has the potential to become an icon for generations to come. The series is another step in our strategy to offer relevant local content to Portuguese viewers.”
“We are very happy to have Morangos Com Açúcar back on TVI. It is part of the channel’s history as one of the most impressive and successful formats in the history of Portuguese television. We are celebrating 30 years, so it makes sense to bring back Morangos com Açúcar. This is a strong commitment, in line with international trends. In partnership with a global brand like Prime Video, we believe that Morangos com Açúcar will gain a new dimension internationally, reaching new generations, in a format that the whole family will love.”, says José Eduardo Moniz, CEO of TVI.
“We are excited to continue to expand our catalog across Europe with key productions that appeal to our local consumers,” says Chris Bird, Head of Prime Video Content UK. “Os Morangos com Açúcar” is a story much loved by Portuguese audiences and we can’t wait for you to re-engage with the characters through Prime Video.”
The series will be produced by See My Dreams Productions, a Media Capital company. Production has already started and recording will start in April.
The series joins the growing catalog of Portuguese content on the platform, which includes series such as Operation Maré Negra, Chegar a Casa, A Crónica dos Bons Malandros, PRAXX or documentaries such as Factory of Dreams: Benfica and Quintana: Um Guerreiro Extraordinário.
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