Ramirez recorded around 30 million euros in turnover in 2018, 9% more than in the same period of the previous year, with oil tuna accounting for almost half of the billing.
“In 2018, the production values were around 45 million cans and the volume of invoicing the 30 million euros. [In production], we are growing around 7.5% and in the 9% billing,” told the deputy of the management of the canning company, Luis Aviles Moreira.
According to the head of Ramirez in the domestic market, the products with the largest output are the tunas, with tuna in oil accounting for about half of the turnover.
In turn, exports account for 55% of sales, equivalent to a 12% increase compared to 2017.
Leading the external demand are sardines, mackerel and petinga, with Belgium being the main market for canning, where it holds 32% of the share of sardines and mackerel.
The company formed in 1853 in Vila Real de Santo António, Faro district, also exports to markets like Canada, Brazil, United States, Italy, Germany, France and the United Kingdom, where it does not foresee a major impact after Brexit.
“We are not very afraid, I think business will keep up. Sales to the UK are not very representative, we do not have a big risk,” he said.
Ramirez will also enter Colombia and Chile, supplying a “large supermarket chain“.
Although he did not reveal the exported values, Luis Avides Moreira indicated that the sale will take place within a maximum period of 60 days.
“We are talking about an order in two or three containers, which are interesting values for us,” he said. “It’s a start and I think it will work better later on.”
The company’s strategy is to position itself on an “upper level”, betting on the quality and differentiation of the products.
“We can not compete with countries like Thailand in the production of tuna. Competing with Morocco is also difficult. We have a very wide range.I think we are the only cannery in the world with so many references. With the Ramirez brand alone we have 55 references,” he added.
As a complement to the traditional distribution channels, the company recently launched an online store, being initially only available in Europe.
“There is a lot of online customers, the so-called ‘millennium’ generation, which uses and abuses shopping. This store allows you to work on this range and have quick and easy access to the entire European market,” he explained.
By 2019, the company forecasts growth in sales between 7.5% and 10%, with a view to launching a range of organic products.
“What we do, we do well and this is the only way to keep the production unit here in Portugal and for the company to last another 100 or 200 years, and the sixth generation of the family is about to enter,” he concluded.