Rock in Rio 2020: New Spaces and New Content
The City of Rock is more magical than ever and brings more attractions, new experiences and a lot of entertainment to what will be the 9th edition of Rock in Rio Lisboa. The biggest music and entertainment event is back in Parque da Bela Vista (Lisbon) on June 20th, 21st, 27th and 28th, 2020, and the first news is already known.
ESC Online Sports Bar
Inspired by the spots that receive the experiences of the most varied fans, this new space will bring the excitement of sports into the City of Rock. “Since we changed the dates of Rock in Rio for June, the festival has been held in the middle of a European or World Football Championship season. We had a beautiful and exciting time in the last edition when all of Rock City stopped to watch the national team’s game. So we decided to create a space where we can live this vibration throughout the event, ”explains Roberta Medina.
This new venue will be dedicated to sports lovers and will feature broadcasts of games of various kinds, including all European Championship games that take place on Rock in Rio days, as well as experiences and moments of interaction with the public. from cheerleading competitions to sweepstakes, quizzes and many other surprises soon announced.
“ESC Online, in its 2020 sports strategy, will be present in campaigns with a special focus on the European Football Championship. Rock in Rio’s bet in this area, as well as in the Gaming area, where we have also been strengthening our presence, coupled with entertainment as the genesis and positioning of our brand, created this opportunity to join the largest music festival in the world. It is with great pleasure that ESC Online will be present giving a name to the Sports Bar of the City of Rock ”, says Rui Magalhães, Head of the company.
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Game district
It was in 2017 that Rock in Rio introduced gaming at the festival, being the first in the industry to take this step. A winning strategy, with this content gaining more prominence and leaving Rock City to live as its own event (both in Brazil, with Game XP, and in Portugal, with Worten Game City). By 2020, gaming returns to Rock in Rio Lisboa, this time a whole block dedicated to you, with even more content and experience from the world of video games.
It is to this block that the disputed Worten Game Ring arena returns. To Inês Drummond Borges, Worten Marketing Director, “In 2020, we will return to Rock in Rio Lisboa with our gaming brand, Worten Game Ring. The goal is to bet on an entertainment format that allows us to reach all audiences. ”
In addition, it will also be in the Game District that the public will find another of the big news of this edition: the virtual reality roller coaster, which makes the already amazing ride experience even more surreal.
Rock in Rio Kids
One of the most loyal audiences of the festival, families get a dedicated space in the next edition. For the first time, Parque da Bela Vista hosts a Rock in Rio inside Rock in Rio, designed for the youngest (between 3 and 8 years old), where they recreate some of the festival’s stages and concepts as miniatures. World Stage, main porch, slide, Rock Street and more, as spaces for parents to follow the animation, among others.
Rock Street Asia
Rock Street is one of the festival’s most iconic venues that has already won the preference of visitors to Rock City. A space where the experience is truly immersive and where the visitor is at the center of entertainment, among colorful facades inspired by the architecture of a particular venue, street entertainment and stage concerts.
In the next edition, this street is dressed in Asian culture and is home to temples, palaces, a panoply of elements typical of oriental imagery and sounds of a continent not so distant, where there will also be no lack of reference to Asia’s connection with Portugal.
Ferris wheel
One of Rock in Rio’s icons and one of the experiences that, after this edition, will never be the same. The spot with the most amazing view of the City of Rock, where you can see the best sunset of Lisbon, returns even more special, with several surprises.
Rooftops & Tables
And because “experience” is the watchword in Rock in Rio, in addition to the VIP area, and thinking about the various audiences that visit Rock City, there will be two types of premium spaces with personalized service, exclusive transportation to the event and location. privileged overlooking the entire precinct and World Stage.
