Postponed for two consecutive years due to the pandemic, Rock in Rio finally returned to Parque da Bela Vista in 2022 and won the Summer Festivals Marathon – Ranking Cision 2022, with an incredible media performance. RiR has been mentioned in over 6,000 news stories and achieved over 140 hours of exposure on national television and radio.
In second place on the table was NOS Alive, also with impressive numbers. The festival that sold out Metallica and Imagine Dragons nights had more than 3,500 news and an airtime of more than 27 hours.
The Super Bock Super Rock Festival occupies third place in the ranking with more than two thousand news items. The festival, which was initially scheduled to return to Meco, was forced to change location due to the contingency situation due to high temperatures and ended up being ‘transferred’ to Parque das Nações. The festival, which took place at the Altice Arena, achieved close to 26 hours of media exposure on Portuguese television and radio.
In fourth place comes Vodafone Paredes de Coura with more than 1,700 news items and an airtime of over four hours, followed by Meo Sudoeste mentioned in more than 1,600 news items and an exposure of over 14 hours.
NOS Primavera Sound, with more than 1,500 news, comes in sixth place. After the pandemic years, the event returned to Parque da Cidade, in Porto, and received around 100 thousand visitors for three days of great music.
In seventh place, the MEO Marés Vivas festival returned with a new space, the former Parque de Campismo da Madalena, in Vila Nova de Gaia, an area significantly larger than the previous location. The festival that hosted Bryan Adams recorded more than 1,200 news and achieved more than five hours of exposure on television and radio.
The ranking is completed, in descending order, with the EDP Vilar de Mouros Festival, MEO Kalorama, EDP Cool Jazz Fest, Bons Sons Festival, O Sol da Caparica Festival, Sumol Summer Fest, and RFM SOMNII. The festivals monitored by Cision totaled more than 19,000 news items and 248 hours of radio and television broadcasts between October 2021 and September 2022.
The 2023 Summer Festival Marathon now integrates social media data
The big news for 2023 is the integration of data related to social networks, through the Brandwatch platform, a company of the Cision group, a global leader in digital consumer intelligence and monitoring of social networks. Brandwatch uses the latest artificial intelligence (AI) and machine learning to structure and extract value from the opinions of millions of social media users. As in previous years, the ranking will be published monthly between April and October 2023.
The media performance achieved by each festival is calculated taking into account the Cision communication evaluation methodology, which considers the number of identified news items, the space or airtime occupied, and the viewing opportunities, taking into account the audiences reached and the value of the editorial space accounted for according to the advertising tables of each media outlet. The object of analysis of this study is all the news referring to the different festivals, published in the Portuguese editorial space, in more than 2,000 media (television, radio, online, and press).
The Summer Festival Marathon – Ranking Cision is a study carried out on an ongoing basis by Cision, which analyzes the evolution of comparative media coverage of various music festivals held in Portugal, throughout the year. The work developed by Cision within the scope of the festivals was recognized in the third edition of the Iberian Festival Awards, where Cision was distinguished with the Iberian prize ‘Best Service Provider’.
Follow us on Facebook, Twitter, Instagram, Youtube, and TikTok and see the exclusive content for social networks.
