- Talk about the ‘Portuguese Soul’ at Sagres Campo Pequeno
- Presence at the Popular Saints with the motto ‘Portuguese Soul, for sure!’
The Portuguese Soul cannot be explained, it can be felt, and Sagres® Beer, after launching a campaign that reflects this positioning, welcomed a group of special guests to Sagres Campo Pequeno to give voice to its manifesto “We are what goes on in our Soul”.
Personalities such as Ana Markl, Miguel Esteves Cardoso, Luísa Sobral and Rui Maria Pêgo reflected on what it means to be Portuguese, in a relaxed manner, in a conversation that aimed to find what unites us as a people.
There were many shared experiences that, together, built the essence of being Portuguese. Each one, with their own vision, proved that the Portuguese Soul is made up of emotions and contradictions, which make us so special, different in life, but the same in soul.
In an environment of proximity between people from different spectrums, it became clear that there is something deeply common that connects us: the ability to feel intensely, to laugh and cry easily, to welcome and belong.
This was a true moment of celebration of the Portuguese Soul — an experience that reaffirms Cerveja Sagres® commitment to being present at the moments that best represent what it means to be Portuguese. But this soul is not limited to one event — it can be felt in every toast, experienced on every corner, and spread throughout the country.
Cerveja Sagres® celebrates ‘Portuguese Soul, for sure’ at Santos Populares
Cerveja Sagres® is present at all celebrations. With the arrival of Santos Populares and the proximity of Portugal Day – which, for the brand, is the day of the Portuguese Soul par excellence – it adopts the motto “Portuguese Soul, for sure”.
With a 360º plan – which includes a media campaign in strategic locations (such as trams or subway stations), presence on social media, partnerships with influencers, and activations at Clube Sagres®, the main platform for interaction with consumers – the brand joins the ‘festivities’.
This year, the brand toasts what unites us – to improvised encounters and hugs senses, in 9 festivals and more than 240 points of sale in Lisbon and the surrounding areas. From traditional festivals to parties and activations for customers, the brand promises to promote what is in our Soul.
Follow us on Facebook, Instagram, Youtube, and TikTok and see the exclusive content for social networks.
