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Salesforce is the new innovation partner of StudioLAB, a program from The Walt Disney Studios. StudioLAB is an innovation program for the application of technology to solve content production challenges and to explore new storytelling tools.
Salesforce, a leading multinational technology company in Customer Relationship Management (CRM), has just announced a new partnership with Disney Studios Content, to support producers and marketers at The Walt Disney Studios, by applying innovative technology to the process of production. The partnership starts with a five-year horizon.
With the backing of StudioLAB Innovation Partner, Salesforce will explore new ways to use the best technology to manage, accelerate and support the production and creation of content from the initial stages, with the birth of the first ideas, to post-production and marketing.
“Disney’s creative leadership has been inspiring generations with emotional storytellings and imaginative experiences. At Salesforce we have also been working to create similar magic, with our brand, our events and our global Trailblazer community. We are very excited about the opportunity to help StudioLAB improve their experiences and storytelling with our technology,” explains Sarah Franklin, President and Chief Marketing Office at Salesforce.
Using technology from Salesforce Customer 360, which includes industry-leading applications for sales, services and marketing, the partnership will initially be focused on reimagining production through the development of fully digital workflows to help Disney production and marketing managers Studios Content.
The partnership also aims to support executive decision-making by providing a 360-degree, real-time view of media performance, and to develop simple and mobile-first technologies to support studio teams to access the latest updates and collaborate quickly and in real time, from any device and from anywhere.
For Jamie Voris, Chief Technology Officer at Disney Studios Content, “the Salesforce platform allows us to be able to accelerate the content production process and improve our coordination. Having them as our partners for innovation, we will be able to provide better tools for our marketing and storytelling teams to access the latest technology, so that we can continue to surprise our audiences with all the content that we have been planning.”