companies
Salesforce launches pre-built apps adaptable to various industries
Salesforce, a leading multinational technology company in Customer Relationship Management (CRM), announces the launch of ‘Digital 360 for Industries’.
[dropcap]’Di[/dropcap]gital 360 for Industries’ to help companies deliver better experiences with industry apps, developer tools, websites and portals, more quickly. With ‘Digital 360 for Industries’ companies can quickly and easily create ecommerce stores, web pages and portals that are connected to Salesforce Industry Clouds.
Consumer behavior has changed forever and, today, the customer is mostly digital, spending 54% more time on digital channels than in stores and other physical locations. And even sectors such as financial services, industry and the public sector, which were reluctant to take the next step due to compliance and infrastructure challenges, are now adopting new ways of operating.
The launch of ‘Digital 360 for Industries’ includes:
- Digital 360 for Consumer Goods: ‘Commerce Cloud Grocery Toolkit’, ‘Picker App’, and ‘Timeslot Manager App’ empower grocery owners with digital tools to quickly reach consumers. For example, the ‘Commerce Cloud Grocery Picker App’ allows store employees to view and prepare online orders, replace products and integrate everything into existing warehouse management solutions. The ‘Timeslot Manager App’ offers the ability to manage customer collection schedules, among other features.
- Digital 360 for Financial Services: with the new ‘Experience Cloud Apps for Insurance Policyholders and Independent Agents’ and ‘Commerce Cloud Insurance Apps and Toolkits’, financial services companies can quickly make purchasing insurance as easy as buying a new pair of shoes. For example, the ‘Experience Cloud Insurance Policyholder’ app provides a complete portal for policyholders, allowing operators to digitize the entire journey, from providing a quote to paying compensation. The ‘Commerce Cloud Insurance Toolkit’ offers the ability to create customizable, scalable and secure insurance storefronts, where customers can quickly and easily add quotes to their cart, buy policies online or follow up with an agent.
- Digital 360 for Health: New pre-built customer journeys, provided by the Marketing Cloud, offer companies the ability to customize marketing journeys for different groups of patients, leading to greater engagement and better health outcomes. With the ‘Patient Journey’, new patients receive a high-touch marketing experience as soon as they enter a new healthcare practice, so that they receive the most relevant information at the right time.
- Digital 360 for Communications and Media: The new ‘Commerce Cloud Toolkit for Salesforce Communications and Media Clouds’ helps companies launch digital storefronts for mobile, internet and digital media offerings, while generating complex complex rules for product, service packages and implementation devices, as well as managing changes to subscription plans in a scalable way.
- Digital 360 for the Public Sector: The latest ‘Experience Cloud App for Licensing, Permitting and Inspections’ allows public sector agencies to digitize the app’s licensing and lifecycle, review and approvals. Candidates will be able to find, send and check the status of their project in an easy-to-use online application, while government officials have a complete view of the candidate’s data, pipeline and recommended actions for each phase of the application process.
- Digital 360 for Emergency Response Management: the new ‘Experience Cloud App for Emergency Response Management’ helps organizations that manage public emergencies quickly create a single hub that provides access to emergency information, provides assistance to victims and allocates resources and services quickly. The model includes features such as manual contact tracking so that agencies can assess potential exposure to communities; and screening patients to identify, assess and interact with patients safely.
