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SAMPEDRO celebrates it’s 100th anniversary

There are 100 years of activity in the home textile industry and the balance could not be more positive.

[dropcap]S[/dropcap]AMPEDRO completed the renovation and innovation plan for all areas of its production center, an investment of 15 million, had significant growth (16.7%, compared to 2019), increased its sales and exports (89%), ended the year with a turnover of 18 million euros and is prepared for another 100 years to lead the textile industry.

2021 is a special date for SAMPEDRO. The brand reaches the historic mark of a century, after a difficult year, but which it managed to overcome successfully, since it registered growth numbers of 16.7%, compared to 2019, exports increased (89%), witnessed a sales growth in bed textiles (85% of sales), but without neglecting bath articles (10%) and tableware (5%).

“An incalculable legacy. An immense pride in what we have built. There are 100 years of stories and stories of many people, marked by obstacles and challenges that prepared us for what we are today. We are a company recognized nationally and internationally for the quality of its products, for the seriousness, transparency and credibility in conducting the business. We are a company with investment capacity and with a solid position in international markets, currently exporting to 36 countries, which shows that we are on the right path. We are a company that generates business and wealth for the country, which favors small customers and personalized sales over mass sales. And, most important of all, we are a company that creates and values ​​employment”, says Simão Gomes, Chairman of the Board of Directors of SAMPEDRO.

Founded in 1921, in Guimarães, SAMPEDRO is a family business (in the fourth generation), 100% Portuguese, with more than 160 qualified employees, differentiating itself by the superior quality and innovative design of its products.

The company, which now sees the first phase of a strategic investment plan for restructuring, innovation, and modernization, worth 15 million euros, to improve its entire production method, from the weaving and dyeing processes (in parts), wire and continuous), stamping, finishing, and confection, initiates new projects for a short term future.

The focus on the client and on new strategies in the national market, and emphasis on international markets, implementing new internal organization methodologies that enhance innovative commercial approaches and actions, both in markets where the company has a strong presence and in markets with potential for growth, are some of the brand’s priorities.

Another of SAMPEDRO’s projects for a short-term future is the investment and exploitation of its R&D skills in the development of new standards and the potential of new technologies recently acquired, introducing differentiating and attractive products in new markets.

The reinforcement of its image as a global company and the dissemination of the SAMPEDRO brand to the target audience and the markets (current and potential), will be fundamental to achieve these objectives.

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