With a story that proves that the courage to be genuine brings fruits, Sara Correia is one of the protagonists of the new campaign of Pedras Sabores whose motto is precisely “Being Natural Brings Fruits”.
The fado singer joins Marcelino Sambé, choreographer and classical dancer to deal at The Royal Ballet in London, the other protagonist of the campaign that began yesterday in TV, Cinema and online.
The brand states in its communication that both share a history of perseverance, dedication and merit that reflects well the motto of the new campaign of Pedras Sabores the iconic water with 100% natural gas that is part of the Portuguese culture and belonging to the beverage portfolio of the Super Bock Group.
For Sara Correia, the association with the campaign was very natural. “This is how I try to be in life. To be natural, to respect my truth. And I think that’s how I connected with people. I can say that being natural has already brought me fruits,” says the fado singer.
It is from these two examples that Pedras Sabores, the range that adds flavour to the natural mineral water gas-carbonic origin in Pedras Salgadas, inspires consumers to be faithful to their true nature, because “Being Natural Brings Fruits”.
“Nature is part of the Pedras brand and is fully reflected in the credentials of Pedras Sabores. Being natural is also one of the attributes that connect people to their way of being in life. With this campaign, we truly want to inspire and invite our consumers to be true to their essence, to their nature. Marcelino Sambé and Sara Correia are two true examples of how this attitude of running after our dreams, even when all or everything seems not to be in our favour, can effectively bear fruit.” The statement is from Vasco Ribeiro, Marketing Manager of Águas e Sidras of the Super Bock Group.
The campaign began yesterday in various formats and media, including TV and Cinema, and is synchronized by the theme “Chelas“, the single of Sara Correia, included in her latest album Liberdade.
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