In a historic location in the heart of Lisbon, Sephora Rua Augusta marks the brand’s expansion into the country.
Located on one of the capital’s most iconic and bustling shopping streets, Sephora opens its first street-level store in Lisbon on Rua Augusta. In this space, beauty and tradition intersect, combining contemporary design with the architecture of the city’s historic centre.
Just a few meters from the Rua Augusta Arch and Praça do Comércio, 17 Rua Augusta is now Sephora’s new address, promising to redefine the beauty experience in Lisbon. The new space, with 265 m² spread across a single, spacious floor, blends harmoniously with the city’s architectural style and invites you to explore the brand’s beauty universe, filled with makeup, skincare, haircare, and fragrances.
“We are proud to open Sephora Rua Augusta, Lisbon’s first street-level store, located right in the heart of the city. The exterior façade has been preserved, thus respecting the Pombaline style, so characteristic of this historic area,” says Monica Cigognini, General Manager of Sephora Iberia.
With a sophisticated aesthetic, the new Sephora store was designed to provide a unique and personalised experience, featuring a selection of exclusive services. Highlights include the Beauty Hub, with four makeup stations where customers can try out products with the support of specialised professionals; the iconic Benefit BrowBar, dedicated to eyebrow care and design; and an exclusive hair care area.
The new Sephora on Rua Augusta features an imposing 60-meter-long façade, marked by 19 large windows, which preserve the Pombaline style characteristic of the area and allow abundant natural light to enter, ensuring a harmonious integration into the historic heart of Lisbon. Inside, the contemporary design embodies the brand’s most current concept, combining warm and sophisticated materials, such as microcement stucco, with modern and welcoming textures, creating a balanced and dynamic environment that reflects the building’s history. Beyond its aesthetic appeal, the project also stands out for its functionality: in the payment area, in addition to the traditional cash register, Self-Checkout machines were installed, designed to optimise the shopping experience and make it more comfortable and agile, and a Click & Collect area was created, designed to meet consumers’ needs practically and conveniently.
More than just a store, the new space represents a strategic investment for Sephora in the country, consolidating the brand’s presence in the heart of Lisbon and reinforcing its expansion in Portugal. At the same time, it establishes itself as a true beauty trend spot in the capital, where you can find today’s most sought-after brands, making it a must-see for those who like to stay on top of trends.
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