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SIC is the big winner of the 2025 Five Star Awards in the TV Category – Generalist Channels

Clara de Sousa wins in the journalism category

The winners of the 2025 Five Star Awards are now known and SIC is once again among the winners. This distinction is the result of the evaluation of a total of 102,400 consumers involved in this process.

After being nominated by the population, the 5 finalist OCSs in each category were evaluated following the rigorous, complete and proven methodology of the Five Stars Award, with the result of this evaluation granting SIC the Five Stars Award in the TV Category – Generalist Channels and the journalist Clara de Sousa, for the fourth consecutive year, the Award in the Journalism Category.

In this 11th edition, 1,181 brands were evaluated, of which 171 stood out as winners. The evaluation process included 358,600 consumers, of which 102,400 were also granted the Five Star Award to 28 personalities and 18 media outlets (OCS).

The Five Star Award is an evaluation system that measures the degree of satisfaction that products, services and brands provide to their users, using variable evaluation criteria such as Satisfaction through Experimentation, Price-Quality Ratio, Intention to Purchase, and Purchase or Recommendation, Brand Trust and Innovation, which influence consumers’ purchasing decisions. As for Personalities and Social Communication Organizations, these are analyzed according to the variables Notoriety, Satisfaction with the activity they perform, Credibility and Innovation.

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