SIC Mulher reinforces its commitment to Turkish series
the year begins with an improvement in audience performance
In February, SIC Mulher reinforced its programming with two titles that are unavoidable references in Turkish fiction.
Recognized as one of the favourite Turkish series around the world, “My Little Girl” arrives on SIC Mulher, being present during access hours, from Monday to Friday, starting next Monday. An emotional story in which fatherhood is put to the test. “My Little Girl” marks the return of actress Beren Gökyildiz to the SIC Mulher antenna, after “Mother” and “Abandoned”.
The audience phenomenon “For My Family”, scheduled to premiere on February 17th, also promises to win the hearts of the Portuguese. “For My Family” is a series for the whole family. Similar to what happens in Spain, where “Hermanos” (For my Family) continues to lead in prime-time, on SIC Mulher the series will also occupy prime-time from Monday to Sunday. The brothers Kadir, Ömer, Asiye and Emel will be part of the Portuguese family.
Diversification within fiction has contributed positively to SIC Mulher’s results. The channel started 2024 with an improvement in its performance, ending January with a share of 1.0%, up 0.2 pp compared to the previous month, and an average audience of 22,200 viewers.
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