SIC seeks new “Casa Feliz” with help from ERA
SIC and ERA announce an innovative partnership that promises to transform viewers’ mornings of the program “Casa Feliz”.
Starting today, Friday, February 14, ERA will be the official partner in the sale of the current “Casa Feliz” (“Happy Home”= and in the search for a new home, bringing a new dynamic to the program, and involving the audience in an exciting journey of selling and buying a home.
“Once upon a time there was a new “Casa Feliz” is the motto of this partnership that will accompany the presenters Diana Chaves and João Baião as they prepare to sell their current Happy Home and find a new, even happier home. With the help of ERA experts, viewers will have the opportunity to learn about the process of buying and selling real estate, following each stage of this transformation.
For Mónica Serrano, Director of Marketing, Communication and Atelier Impresa: “We have wanted to make “Casa Feliz” even happier and full of good energy for some time. This is the right time and we have some great partners to embark on this adventure with us. With ERA’s help, we will be able to find the best home that will reach all Portuguese people on SIC’s mornings soon. It is a great challenge that we are very excited about.”
“ERA has been investing in branded content – and will continue to do so – not only because of the impact it has had on the brand’s top-of-mind awareness, but above all because of the levels of recall of the message we want to convey. The more relaxed, less commercial format, and on the channels that our target audience already consumes, allows us to communicate in a much closer and more effective way,” says Mariana Coimbra, Marketing Director of ERA Portugal, adding: “This presence on Casa Feliz is the continuation of a long relationship with SIC in the creation of branded content, a strategic partner for us in this approach to our audience – and now perhaps on the program where our presence would be most obvious.”
The campaign will feature moments of integration in the program, where the presenters will interact with ERA real estate consultants, sharing experiences and knowledge. In addition, we will have telepromotions and exclusive digital content on SIC and ERA’s social networks and websites, allowing the public to follow all the news closely. Follow everything on the “Casa Feliz” program and SIC’s social networks.
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