The SKIN online cosmetics store jumps from digital to the streets of Lisbon and Porto, for a unique experience of celebrating women and breaking beauty standards in a 3-day pop-up store, with counseling sessions, hair diagnoses, and special campaigns.
Bringing an online project to life and providing a unique beauty experience are the main goals of SKINbox, a SKIN pop-up event, an online and cosmetic store, which aims to provide unique and specialized moments in skincare, haircare, and makeup. In Porto, the pop-up will be installed outside the Trindade metro, between the 30th of June and the 2nd of July, and in Lisbon, the stage will be the Parque das Nações waterfront, next to the Vasco da Gama shopping center, in the July 7th, 8th, and 9th. Both spaces will feature a recreation of the iconic SKINBOX, a SKIN product that comes in the form of a box with miniatures of the best cosmetics brands.
For Miguel Cardoso, E-Commerce Manager at Skin, the bet on a physical SKIN experience is something especially necessary these days. “After 2 years of the pandemic, where contact was reduced, and with the great digital growth of SKIN, we want to bring the brand closer and closer to the public. Understand what their concerns and needs are, and make all women feel beautiful, secure, and confident in their skin. We want all skins to feel lighter and to accept themselves, exactly as they are because that is their beauty” says Miguel Cardoso.
Reveal your Beauty is the concept evoked for this event, which aims to convey the message of female empowerment, which is already part of the brand’s communication. Its objective is to promote acceptance, enhance self-love and demystify the prejudices of current beauty standards. The event will have counseling sessions from various skincare, haircare, and makeup brands so that women of all ages and skin types value their beauty, which is unique.
The most reputable cosmetic brands will have counseling sessions targeted at each skin. You can find beauty experts from Vichy, La Roche Posay, Skinceuticals, CeraVe, Avène, A-Derma, Ducray, Klorane, René Furterer, Lierac, Jowaé, Phyto, Roger & Gallet and Kérastase. The counseling session of the latter also included a hair diagnosis so that visitors can get to know better the best treatments for their hair type, or the best products. Anyone interested can purchase the recommended products at the moment, making the purchase at the event, but receiving the order later at your home.
The program of actions goes beyond personalized counseling sessions, also featuring a beauty roulette with unmissable offers, a photo booth to immortalize this unique experience, distribution of balloons and popcorn, a discount coupon offer for the store, and an ongoing giveaway. on the brand’s social media.
It will be an opportunity to pass on this unique opportunity to celebrate the beauty of women living and in color, where personal appreciation is the watchword. Entry is free.
- Location: Outside the Trindade Metro
- Date: June 30th, July 1st, and 2nd
- Opening hours:
- June 30 and July 1: 8 am to 8 pm
- July 2: 10 am to 8 pm
- Location: Marginal do Parque das Nações, next to the Vasco da Gama shopping center
- Date: 7th, 8th, and 9th of July
- Opening hours:
- July 7th and 8th: 8 am to 8 pm
- July 9: 10 am to 8 pm