Since it has data on the music consumption of its several million users, this can be a valuable tool in promoting shows in regions that promoters tend to avoid due to lack of track record. The numbers will help prove the existence of fans in these areas.
This can be a differentiation strategy against competitors and a way to entice more artists to use the platform to stream their music, as well as to premiere new works exclusively.
Note that the company has recently organized some virtual concerts with artists such as The Blacks Keys and Leon Bridges. Tickets were sold online for $15.
