Portuguese Rapper Van Zee stood out as an emerging artist in 2023, entering directly into the Top 50 of Wrapped 2023
- Drenchill is once again the most listened-to Portuguese artist abroad;
- In the car, the most listened to artists were Coldplay, followed by Calema, The Weeknd and Panda and Caricas
- “The Eminem Show” was the most listened-to album in 2023 over 20 years.
After revealing the musical preferences of the Portuguese during the year 2023, the largest audio streaming platform now reveals some interesting facts about Portuguese music consumption, which show emerging trends and different contexts and perspectives when it comes to listening to music.
Portuguese Rapper Van Zee stands out as an emerging artist in 2023, entering directly into the Top 50 of Wrapped 2023 and the Top 20 of the most listened to local artists by the Portuguese.
Most of the most listened-to Portuguese songs on Wrapped 2023 are collaborations, particularly from female Pop artists together with urban male artists (as is the case with the most listened-to song by Bárbara Bandeira and Ivandro). 2023 was a landmark year for local crossovers.
The music is meant to be heard at different times, but also on different days of the week. Still, there is one day that stands out with a higher average of streams per user: Friday was the Portuguese people’s favourite day to listen to music in 2023. In terms of time, the early hours of the morning, more specifically at 3 am, is the chosen time.
Taylor Swift was the most listened-to artist in Portugal in 2023, but only led the 13 to 34 age group. From 35 to 44 years old, the favourite artists were Calema, from 45 to 54 the leader goes to The Weeknd, while users over 55 chose Coldplay.
The North American artist also became popular in cities such as Albufeira, Almada, Aveiro, Coimbra, Lisbon, Porto, Setúbal and Viseu. However, there are two Portuguese cities with different preferences. The people of Braga, for example, preferred to listen to the Brazilian artist Juliette and the inhabitants of Matosinhos chose iATM11 as their favorite artist.
In terms of devices, Taylor Swift leads preferences on computers, cell phones, speakers, tablets and televisions. Still, in the car, the most listened to artists are Coldplay, followed by Calema, The Weeknd and Panda and Caricas.
In a year marked by a 42% growth in local music consumption, Portuguese artists continue to gain importance abroad. Drenchill is once again the Portuguese artist with the most streams in other countries, on a list that also includes Eugene Lopin, Elvis Drew, Avivian and MARO.
Music lasts for several years and even several generations and Spotify has a catalogue of more than 100 million tracks. For this reason, it is natural for users to listen to older artists, songs and albums. For example, “The Eminem Show” was the most listened-to album in 2023 over 20 years.
About musical genres, pop continues to dominate the country, being the most heard in cities such as Lisbon, Albufeira, Faro, Funchal or Leiria. Portuguese pop, Tuga hip hop and fado are the Portuguese musical genres most listened to abroad.
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