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Talkfest’19 – International Music Festivals Forum

The TALKFEST – International Music Festival Forum, organized by APORFEST – Portuguese Music Festivals Association, receives the professional part of the music festivals area, with different components in its 8th edition in 2019:
> Conferences (main section)
> Presentations
> Workshops
> Documentaries
> Pitch stage
> Afterparty
> Vox Expert

In this event, unique at an Iberian level, the “state of the art” is reflected and discussed, as well as the fortification of networking between professionals of the area and improvement of technical skills.



(Auditorium I | 165 seats)

Opening session (9h00-9h10) – With the organization of the event, Fundação Portuguesa das Comunicações and element of government

A. 9h10 – What is the efficient social message that a festival should have?
Moderator: Marta Leite de Castro (journalist N360 / RTP)
1. Alfredo Vasconcelos (production manager Good Mood Org. / Boom Festival)
2. Gonçalo Lopes (city council Leiria municipality)
3. Lu Araújo (director Mimo Festival)
4. Luís Carvalho (artístic curator EA Live)
5. Paulo Santos (city council Faro municipality)

B. 10h10 – Are the festivals able to follow all the actual rules and legislation today?
Moderator: Idevor Mendonça (repórter RTP)
1. Edson Santos (vice-president Águeda municipality)
2. António Guimarães (director AMG Music – O Sol da Caparica)
3. Isaltino Morais (president Oeiras municipality)
4. José Aguiar Silva (producer Laurus Nobilis Music Famalicão)
5. Rui Dâmaso (director Out.Fest)

C. 11h25 – Brands: sponsors, lobbying, trust relations and a closed market for new festivals and promoters?
Moderator: Ana Filipa Nunes (journalist TVI)
1. Miguel Silva (culture marketing director Red Bull Portugal)
2. Maria João Matos (com. & mkt. director SCML)
3. Ricardo Costa (director ArtCor Light)
4. Jorge Rodrigues Silva (executive director Bons Sons)
5. Rita Pinho Branco (mkt. director Ass. Mutualista Montepio Geral)

D. 12h25 – Rototom Sunsplash: the history of the world’s reggae festival
Keynote Speaker: Filippo Giunta (director Rototom Sunsplash)

E. 14h10 – What problems converge in the various artistic disciplines (e.g. music, cinema, humour) when we build a festival?
Moderator: TBC
1. Hugo Nóbrega (owner H2N/Humour Shows)
2. Luís Garcia (cultural programmer Évora municipality)
3. Gui Garrido (artistic director Festival A Porta)
4. Pedro Souto (director Motel/X)
5. Rui Costa (director of resources and special projects Fundação de Serralves)

F. 15h10 – The demands of artists for a concert: an addiction, a courtesy or a headache for the promoters – a story with good and bad examples
Moderator: Iryna Shev (journalist Sic Notícias/Expresso)
1. Marco António (manager/singer The Lucky Duckies)
2. Fernando Cabral (director/booking agent Soundsgood)
3. Ingrid Berger (backstage manager Rock in Rio)
4. Nuno Laranjo (director Expofacic)
5. Fernando Daniel (artist)

G. 16h30 – The production required in the context of festival: a view to increasing quality and differentiation of competitors or not?
Moderator: Carolina Valadas (journalist SIC)
1. Adilson Lima Auxiliador (Co-founder Festival Iminente)
2. Terry Costa (director Cordas World Music Festival)
3. António Alves (director Nortaluga)
4. Fred Martinho (guitar player HMB)
5. Leocádia Silva (general director Fx Road Lights)
6. Isabel Candeias (producer Edp Cooljazz/Id_no limits)

H. 17h30 – Amsterdam Dance Event: case study
Keynote Speaker: Mariana Sanchotene (director Amsterdam Dance Event)

I. 18h30 – Live Music: Is Choreography / Scenography inherent as part of a concert only for great artists?
Moderator: Sara Lima (reporter RTP)
1. Mundo Segundo (artist)
2. Blaya (artist)
3. Paulo Magalhães (artístic director/choreographer PMP Eventos)
4. Joaquim Silva (partner Feeders)
5. Mickael Carreira (artist)

(Auditorium II | 100 seats)

A. 10h00 – EcoEvents – what can festivals do to become more sustainable? (Ana Loureiro, com. director EGF)

B. 10h30 – BusUp – more mobility to the festival-goers (Rui Fernandes, CEO)

C. 11h00 – Artes à Vila – heritage, music and culture – 2nd edition (Eduardo Jordão, director)

D. 11h30 – Event Planning – the importance of professional planning in delivering the promisse of brand experience (Marcelo Duarte, engineer)

E. 12h00 – Academia de Música de Alcobaça – Cistermúsica, Gravíssimo! and how festivals communicate to niche audiences (Dulce Alves, mkt. & ext. relations coord.)

F. 12h30 – Guitarras ao Alto – musical expression in alentejo and presentation of the 2019 edition (Vasco Durão, director)

G. 14h00 – Multidados – how to give numbers and make a festival tangible? (Florbela Borges, partner)

​H. 14h30 – Health at mass gatherings: regulations to be implemented (Ricardo Mexia, Public Health Doctor INSA)

I. 15h00 – Associação Salvador – how to improve the experience of people with reduced mobility at festivals? (Joana Gorgueira, project manager)

​J. 15h30 – All Music Fests – the dream of having festivals around the world on a platform (Francisco Pereira, director)

​K. 16h00 – Sou Quarteira – the way to one more edition (Naomi Guerreiro and Inês Oliveira, production)

​L. 16h30 – Exib – how to put music and artists in the lusophone and hispanic markets? (Adriana Pedret, director)

G. 17h00 – A Palhinha de Massa – sustainable solutions for events and induction of new behaviors (Luís Monteiro, director)

​H. 17h30 – Deco – consumer protection in the experience of a festival (Paulo Fonseca, coord. economic and jurídic dept.)

​I. 18h00 – Give Me 4 – where even the attendees are volunteers (Bernardo Capucho, director)

​J. 18h30 – Fever – how to use data to create better events (Isabel Solano, Head of Fever Originals)

​K. 19h00 – TBC

(Meeting room 1 | 40 seats)

A. 9h45 – The consumer experience at niche music festivals – factors that influence the consumer experience in small and medium music festivals and disparities between audiences of different musical genres (Inês André, thesis, ESCS, 2017)

B. 10h15 – Leveraging brands at music festivals: Nos Alive sponsorship (Gonçalo Trindade, thesis, ISCTE-IUL, 2017)

C. 10h45 – Stategies for internationalization of music festivals (Rodrigo Ferreira, thesis, Universidade Porto, 2018)

D. 11h15 – Creating shared value in Rock in Rio business model – an evolution study (Tatiana Ribeiro, paper, ISCTE-IUL, 2018)

E. 11h45 – Composite bioplastics in the circular economy: possibilities for festivals (João Costa, paper, Faculdade de Belas Artes, 2018)

F. 12h15 – The punk-rock effect: an archive of the role of music in the expression of design (Rita Prates, thesis, Faculdade de Belas Artes, 2018)

G. 12h45 – Annual Report e Festival-goer Profile – the x-ray of festivals in Portugal (Ricardo Bramão, study, Aporfest, 2019)


(Meeting room 1 | 40 seats)

A. 15h00 – Sean Riley & Slowriders – Farewell (2018, PT, 48″)
B. 16h00 – Paus – Madeira (2018, PT, 60″)
C. 16h45 – Slave to the Grind (2018, CN, 100″)
D. 18h40 – The Legendary Tiger Man – Fade into nothing (2018, PT, 70″)


(Meeting room 2 | 25 seats)

A. 9h45 – Data protection: application of the new regulation and legal regime for entities associated with cultural activities (Rumos – Carlos Figueira and João Leitão)

B. 11h45 – How to sell out my events, shortly and all by myself (Arenal Sound – Case-study) (See Tickets – Antoine Biehler)

C. 14h00 – Music didn’t killed the data star! – the digital communication in music festivals (SA365 – Maria Manuel, Marina Faria e Margarida Pinto)

D. 18h00 – How to sell my show and/or artist internationally (WDB Management – José Manso)

Studio with interviews throughout the day with the attendees in the event and broadcast on YouTube



A. 9h00 – 20h20 – Exhibition | “Refrão” by Hugo Adelino

B. 16h00-17h45 – Portugal festivals meeting: center region [exclusive to promoters, municipal and cultural entities] / Meeting Room 2

C. 23h00-02h00 – Afterparty | Lisboa Night Tour
Meeting Point: Time Out Market
(23h00 – we offer the first drink to all attendees with wristband to the event)

CITY TOUR (Lisboa: concerts)*
23 mar, 10h00-15h00 / 21h00-00h00
Meeting Point: Aula Magna
(Includes: Aula Magna guided tour; Music Venus tour; Buffet Lunch; Night concert; 24 transport & map of Lisboa – * necessary to purchase a ticket)

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