TCL launches several smart product categories at IFA 2019

TCL, one of the leading players in the global television and television Leading consumer electronics company, has just launched a comprehensive set of smart innovations and new products at IFA 2019 in Berlin. Product categories, which incorporate artificial intelligence (AI), range from televisions to smartphone audio products. At the same time, TCL has outlined its new “AI x IoT” strategy, which essentially shifts from combining the two technologies to integrating them more deeply into the entire product range.

The launch of the products and this new strategy are part of TCL’s new plan to continue to drive business diversification, in parallel with its core business, which is television marketing. Ultimately, TCL aims to become one of the world’s leading smart technology companies, offering its consumers a smarter, healthier life.

“TCL continually invests in technology research that enhances the overall consumer experience and helps them lead a smarter life,” says Kevin Wang, CEO of TCL Industrial Holding. “To achieve this, we are already making our premium home entertainment experience available, but we want to further enhance that experience by integrating AI and IoT.”

Strong and Continuous Growth in 2019

According to IHS, TCL ranked 2nd worldwide in 2018 in terms of number of exports. Maintaining its position as one of the world’s leading television brands, TCL posted strong growth in the first half of 2019, when its overall television sales volume reached 15.53 million, up 17.9% from the previous year. In foreign markets, TCL’s television sales increased 49.8% over the previous year. Business in European markets, especially in France, Spain and Poland, grew significantly.
The US market maintained steady growth and the company’s emerging market operations developed rapidly.

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