“The program of external promotion of the Portuguese textile and clothing industry” Fashion From Portugal 4.0 “is presented today in Brussels, proposing to strengthen the external communication of a row which is reinforced after a hard period of adjustment. “
“This initiative aims to reinforce the external communication of one of the most dynamic and exporting sectors of the Portuguese economy, which is reinforced after a hard period of adjustment, restructuring and modernization, today highly technologically advanced companies recognized by their know-how how, creativity, flexibility, service intensity and strongly committed to sustainability, in addition to being strongly oriented to international markets, ” said the Textile and Clothing Association of Portugal (ATP) in a statement.
According to the association, this action in Brussels will be the first international presentation session of “Fashion From Portugal 4.0“, which will run over a year and will have an estimated investment of 670 thousand euros, co-financed by the European Structural and Investment Funds ( FEEI), within the Operational Program for Competitiveness and Internationalization (POCI), Portugal 2020 and Compete 2020.
The initiative will consist of a Portuguese sustainable fashion show, which was highlighted as “the great novelty” of the last Modtissimo Salon in Porto, and will take place in the space “Le Bouche à Oreille”, in partnership with the Selectiva Moda Association and the Agency for the Investment and Foreign Trade (AICEP) in Brussels, with the support of the Portuguese Embassy in Belgium.
The “Fashion From Portugal 4.0” promotion campaign continues the “Fashion From Portugal” project – developed in 2016 and 2017 in the target markets of Spain, Germany, the Nordic countries and the USA – and promotes the external image of three of the main sub- Portuguese textile and clothing industry: fashion and brands; the “private label” (which includes high-tech textiles); and home textiles.
This project was awarded the European Commission’s European Enterprise Promotion Awards (EEPA), which is coordinated by the Portuguese Agency for Competitiveness and Innovation (IAPMEI) in the category of “Support for the Internationalization of Enterprises“.
This year’s edition has as a differentiating element the “bet on information technologies to amplify the promotion of the image of the sector“, in order to broaden the public and markets and reinforce the image of “modern industry, innovative and technologically at the forefront, inspired by ‘design’ and strongly oriented to the service of the client, positioning itself by the value “.
The Portuguese textile and clothing industry exports more than € 5.4 billion annually to over 185 countries worldwide, accounting for around 10% of Portugal’s overseas sales and a net balance of trade transactions. more than one billion euros.