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The first digital dealer in Portugal opened

For all paths to, LOLA NORMAJEAN has created a campaign that emphasizes the fact that anyone, wherever they are and provided they have internet, can now purchase their next vehicle through this new 100% digital process.

“The restrictions that we now have cannot prevent us from purchasing, for example, the car of our dreams that is just a click away. That is what we intend to convey, that any one of us can have his next BMW or MINI through this innovative online platform from BMcar ”, says Serginho Lobo, Executive Creative Director of LOLA NORMAJEAN.

Proof of this was the test event held in early April under the name BMcar VIP e-VENT, in which 65 cars were sold online for 3 days.

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