Rare behind-the-scenes footage of The Weeknd’s upcoming video for “Dancing in the Flames” premiered during Apple’s “It’s Glowtime” event. The video, directed by Anton Tammi and shot by cinematographer Erik Henrikkson, will premiere next Friday, September 13, and was filmed on the new iPhone 16 Pro.
The iPhone 16 Pro, Apple’s most advanced iPhone ever, features a larger screen and the thinnest edges ever on any Apple product. The professional camera system brings all-new creative features, including the ability to shoot in 4K 120fps in Dolby Vision for smooth slow-motion video capture – showcased perfectly in the official video for “Dancing in the Flames”. Four new studio-quality microphones capture crisp sound, and the Audio Mix uses machine learning to identify and separate background elements from speech, providing users with three voice options: Mix, Studio Mix, Cinematic Mix, and much more. The iPhone 16 Pro also includes the powerful A18 Pro chip, a significant leap in battery life, and comes in four stunning titanium finishes: black titanium, white titanium, natural titanium, and desert titanium.
Last week was monumental for The Weeknd:
The Weeknd revealed the title and cover of his upcoming album, Hurry Up Tomorrow, marking the culmination of his acclaimed trilogy. Following Dawn FM and After Hours, this album will elevate his artistic narrative, synthesising existential and self-referential themes that have captured fans’ imaginations. The anticipation surrounding this final chapter is palpable, as it promises to be a powerful testament to The Weeknd’s evolution as an artist. The enigmatic artist unveiled the cover alongside the pre-order of “Hurry Up Tomorrow,” available on vinyl and CD.
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