Thousands of people attended the Chinese New Year celebrations in Macau today, the first major stop of the “golden week” that began on Monday and ends on Sunday, during which nearly one million visitors are expected.
Groups of families have invaded the Senado Square and the Ruins of São Paulo to see the Giant Dragon Parade and the Lions, the burning of the firecrackers (gunpowder cartridges) and to greet the 12 animals of the Chinese zodiac this year. ruled by the pig.
In addition, the parade, cultural shows and fireworks set the tone for the other high point of the week, scheduled for Thursday, with the Pork Celebration of the Year Parade marking the beginning of the 20th Anniversary of the Establishment of the Macao Special Administrative Region.
China’s managed authorities have even launched a smart data analysis platform to manage visitor flow in one of the world’s most densely populated territories, but the central part of the city has been far from experiencing the usual tourist pressure, strong affluence in the route between the Largo do Senado and the Ruins of São Paulo.
During this period, China is the one that is already called the largest migration in the world, with three billion trips planned between January 21 and March 1, with the Chinese going home to the main family party in the country. many compare to Christmas that is celebrated in Western countries.
In Macau, the “golden week” also serves as a test for the launch of three projects, planned for this year, in partnership with Alibaba group, in the area of tourism: tourism data exchange platform, application of visitor observation and application flow of visitors.
The monitoring of the territory, which registered a record 35 million visitors in 2018, is carried out in several areas, such as at the exit and entrance of the border posts and at 20 tourist sites.