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Toyota elected Five Star Automobile Brand

The results obtained in the tests and market study carried out under the Five Stars Award 2021 allow us to affirm that Toyota obtains the title of Five Stars Brand, for the 2nd consecutive year, in the “Automobile Brand” category

The Five Star awards are already in their 7th edition and the number of categories analyzed has risen to 179, an increase of 5% compared to 2020, with 30% of the categories not having a winner. This is due to the fact that no brand has reached the minimum rating required to be considered five-star excellence.

In this edition, 267,000 consumers were involved in the evaluations, which counted a total of 152 winners, including brands, personalities and the media.

Toyota is an automotive brand that offers a variety of mobility solutions, from the sale of new and used vehicles, the sale of branded accessories and parts, and technical assistance, to renting services and other solutions through its extensive network of dealers and repairers. in Portugal.

The main objective of the brand is “total customer satisfaction”, providing unique experiences. This time, all of the brand’s activity is organized in order to achieve this goal, whether through the quality and reliability of the products proven by the 7-year warranty on its models, or by the efficiency of the services.

The Five Stars Award is an evaluation system that measures the degree of satisfaction that products, services and brands give to its users, with evaluation criteria such as Satisfaction by Experimentation, Price-Quality Ratio, Purchase Intention or Recommendation, Brand Confidence and Innovation, which influence consumers’ purchasing decisions.

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