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Azores Triangle promotes tourism offer at BTL 2024

The six municipalities of the islands of Faial, Pico and São Jorge will be at the largest fair in the country to showcase their tourist resources under the motto “One Journey, Three Destinations”.

The municipalities of the islands of Faial, Pico and São Jorge, which form the Azores Triangle, will be present at the Visit Azores stand at the 2024 edition of the Lisbon Tourism Exchange (BTL).

Horta (Faial), Lajes, Madalena, São Roque (Pico), Calheta and Velas (São Jorge) will promote their complementary tourist offer, which plays a prominent role in the global context of the destination.

The six municipalities make up the Association of Municipalities of the Triângulo (AMT), an entity responsible for boosting the economic and socio-cultural development of the Triângulo islands.

Untouched nature – with the Pico mountain, the fajãs of São Jorge, a biosphere reserve, and the Faial caldera highlighted –, water sports, trails, natural parks and marine life are just some of the most notable resources of these destinations. Without forgetting the whaling culture, the vineyard culture and the unique gastronomy.

“The proximity between the islands of Faial, Pico and São Jorge is reflected in cultural affinity and ease of connection. However, on each island and in each municipality visitors find different resources and experiences. This results in a particular tourist product in the context of the Azores, which allows you to experience three different destinations in one visit”, says Luis Silveira, President of the Association of Municipalities of the Triângulo.


During BTL 2024, the municipalities of the Triângulo will organize several initiatives and presentations:

Lajes (Pico)
March 1 | 11:00
Whaling Boat – Application for Intangible Heritage, tasting of gastronomic products from Pico Island and draw

All municipalities
March 1 | 15:00
Presentation of summer festivals in the six municipalities

Garden (Faial)
March 1 | 4:00 pm
Tasting of Gin from Peter Café Sport, Massa Sovada and Cheeses from Cooperativa Agrícola dos Açores (Ilha Azul Cheese, Capelinhos Cheese, Moledo Cheese)

Candles (São Jorge)
March 1 | 18:30
Presentation of the municipality: “Velas, Cheese Capital”

Madalena (Pico)
March 1 | 20:30
Presentation “Madalena, a tourist destination of excellence” and the new project “Roteiro das Adegas”, raffle, musical moment

Garden (Faial)
March 2 | 09:30
Race in Parque das Nações, organized by Ultra Blue Island by Azores Trail Run

Garden (Faial)
March 2 | 16:30
Presentation commemorating the 10th anniversary of the Ultra Blue Island by Azores Trail Run

São Roque (Pico)
March 2 | 17:00
Thematic presentation, promotional video, raffle, musical moment and tasting of Pico products

Calheta (São Jorge)
March 2 | 19:00
Presentation “Calheta – Municipality Capital of Fajãs” (Speech, video and tasting)

The municipalities of the Triângulo will be present at Visit Azores stand 1A01, located in pavilion 1 of BTL.

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