Turismo do Algarve is promoting the destination to travellers who appreciate more sustainable tourism, are less sensitive to the price factor and who prefer to visit the region outside the high season. Among the main markets that bring together this tourist, profile are the countries of northern Europe and the American continent.
Continuing to grow in value and consolidating the perception of the differentiated quality of the region’s offer compared to the main competing destinations are some of the objectives that Turismo do Algarve has, at this moment, defined as priorities.
To achieve them, the strategy that is being followed involves strengthening the promotion of the destination in markets that, according to the characteristics of its tourist profile, are relevant and capable of contributing to the sustainable development of the region. Matching this desired profile are travellers who appreciate more sustainable tourism, with purchasing power and are less sensitive to the price factor and who, according to their travel motivations, prefer to visit the Algarve outside the peak season.
Among the main markets capable of responding to this profile are northern European countries, such as Sweden and Denmark, which, very motivated by the practice of golf in the region, are very desirable for promoting visits to the destination during the Winter. These are also joined by Brazil, the United States and Canada, whose interest in the Algarve has been growing significantly, particularly with regard to products such as gastronomy, culture and nature tourism.
Following this strategy, the Algarve Tourism Association (ATA) has, until the end of October, a presence in four events:
– International Golf Travel Market (October 18-21), considered the biggest meeting place for golf travel professionals. Representing the Algarve at this event, held in Wales, was ATA, together with 17 member companies from the region.
– The Quality Travel Fair (October 22-24), a landmark event aimed at Denmark and the Nordic countries, brings together, in Copenhagen, the most important tourism agents in these markets. Aimed at luxury tourism, this fair had 17 thousand participants in 2019, including professionals and tourists.
– MCE South Europe (24th – 26th October), a professional forum that puts destinations and service providers from the Southern Europe event industry in contact with international event organizers. This year’s edition is staged by Vilamoura (at the Pestana Vila Sol hotel) and had the intervention of ATA in attracting this initiative to the region. Over three days, the Algarve will receive around 80 qualified European professionals from the Meeting Industry area, who will have the opportunity to discover in loco the offer that the destination has aimed at this segment.
– ILTM Latin America (October 26th to 29th), one of the most acclaimed events dedicated to luxury tourism in Latin American markets. Taking place in São Paulo, this action is characterized by the careful choice of participants, including some of the main specialists in the area of “up-scale tourism”, from operators and travel agencies exclusively dedicated to this segment, “private travel designers ” and “lifestyle and travel consultants”. ATA will have the possibility of creating and consolidating relationships with some of these professionals, in more than 50 meetings that are already scheduled.
“All these events are privileged showcases for promoting the Algarve in a position that we have been building around quality, diversity and the differentiating character of the destination’s offer”, says João Fernandes, president of Turismo do Algarve, explaining that the participation of destiny in these actions excels in the presentation of surprising proposals that attest to the richness and authenticity of the experiences that can be lived in the region.
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