UAU Porodutora launches summer campaign with ‘MAMMA MIA!”
- Participants can enter to win a trip to Dublin to see the musical “MAMMA MIA!” and participate in the 25th-anniversary gala of the international Tour;
- The competition also includes the offer of three double tickets to the musical show in Portugal, Lisbon or Porto;
- The summer campaign will be in partnership with RFM and will be communicated on UAU Produtora’s digital channels. It also has a brand activation on the Algarve beach.
Until September 3rd, UAU Produtora will promote the arrival on Portuguese stages of “MAMMA MIA!”, one of the most famous musicals in the West End and Broadway, with the campaign “Live a MAMMA MIA summer!”.
The campaign, in partnership with RFM, will go hand in hand with more than 20 thousand sachets of “Bolinhas do Carlos”, in the Algarve, which will have a printed QR Code that promotes participation in this competition. The competition is open to all those who access the link.
The campaign “Live a MAMMA MIA summer!” will be communicated on air, on RFM and the social networks of the radio and UAU Produtora.
‘MAMMA MIA!’ PASSAGE:
A QR Code is inserted in the Bola de Berlin sachet, which directs to the drawing page and entitles participants to two types of prizes. All those who access the link, on the beach, city, or countryside – can compete for a trip to Dublin to celebrate 25 years of the “MAMMA MIA!” International Tour, or one of three double tickets for the musical’s premiere in the cities of Lisbon or Porto, in 2025.
To compete, participants must publish a video on their Instagram or TikTok profile set to the hits of “MAMMA MIA!”, inspired by summer and this musical. In the video, published publicly, you must see the hashtag #MammaMiaPortugal included and users must mention the pages @uauprodutora and @rfmportugal.
The competition is valid until September 3rd and the winners will be announced on September 5th on RFM and UAU Produtora’s social networks.
“THE SMASH HIT MUSICAL – MAMMA MIA!” IN PORTUGAL
The international tour of “MAMMA MIA!” has already visited more than 42 countries and is preparing to mark its 25th anniversary. Before arriving in Lisbon and Porto (in May 2025), international production will pass through several European countries, including Germany, Norway, Luxembourg, Italy and Switzerland.
In Portugal, the show “MAMMA MIA!” will take place at Sagres Campo Pequeno, in Lisbon, from May 20th to 25th, 2025, and at Coliseu Porto Ageas, in Porto, from May 28th to June 1st, 2025.
Featuring music and lyrics by Benny Andersson & Björn Ulvaeus, “MAMMA MIA!” was written by Catherine Johnson, directed by Phyllida Lloyd and choreographed by Anthony Van Laast. The production was designed by Mark Thompson and features lighting design by Howard Harrison, sound design by Andrew Bruce & Bobby Aitken, and musical direction, additional material and arrangements by Martin Koch.
“MAMMA MIA!” is produced by Judy Craymer, Richard East & Björn Ulvaeus for Littlestar in collaboration with Universal and NGM. International production arrives in Portugal through UAU Produtora.
Always confirm with the concert hall or promoter the conditions of access, confirmation of the date or time, ticket place of sale, price, and availability.
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