Villa Alvor, the official wine of the F Festival, promotes an event with a van on the beaches of the Algarve
The official wine of the F Festival, Villa Alvor, will bring a new flavour to August afternoons with a van travelling to the region’s beaches.
Villa Alvor, the official wine of Festival F, reinforces its connection with Algarve culture at the last major summer festival, taking place in Faro from September 4th to 7th.
The brand’s presence, featuring Villa Alvor Colheita white, Villa Alvor Colheita rosé, and Villa Alvor Colheita red wines, available at all bars, will be highlighted by an exclusive bar next to the main stage. An activation will also be planned, emphasising the Algarve culture and essence, pillars of the Villa Alvor brand.
Festival-goers will have the opportunity to win double tickets to Festival F when the brand hits the road with a customised van that will travel daily between August 4th and 10th to different Algarve beaches in Faro, Albufeira, and Lagos. As part of this promotion, the first three people to arrive at the van each day will receive a double ticket to one of the days of Festival F, while the remaining 50 people will receive a personalised Villa Alvor summer item.
The van will also host a lounge area with background music, where tastings will be held, showcasing Villa Alvor Colheita wines in a relaxed atmosphere, sharing unique moments.
“This summer, we’re promoting experiences that intertwine culture and nature, and we believe that Villa Alvor wines, which reflect the essence and heritage of the Algarve, are at the root of unique moments of sharing. Through our presence at Festival F and on the beaches of the Algarve, we celebrate a unique region and all those who choose it for a memorable summer,” says Filipa Albergaria, brand manager for Villa Alvor.
It’s worth noting that, since its creation in 2019, the Villa Alvor brand has established itself as one of the three leading brands in the Algarve region.
ABOUT VILLA ALVOR:
The name Villa (a word of Roman origin) and Alvor (a word of Arabic origin) reflects the connection between these two cultures. Nestled between the Ria de Alvor and the Serra de Monchique, just 4.5km from the coast, Villa Alvor is a mosaic of colours. The clay and limestone soil contrast with the green of the vineyards and the blue of the sea. In 2019, Aveleda acquired this estate, and thus was born Villa Alvor, a project based on the appreciation of the essence of the Algarve.
With a maritime influence, the wines produced in the 30 hectares of vineyards are distinguished by their unusual freshness.
It is also worth noting that Villa Alvor created a lagoon surrounded by vegetation, which allows for some of the water needs to be met while simultaneously reducing its visual impact, promoting biodiversity.
ABOUT AVELEDA:
Since 1870, Aveleda has operated in the Vinho Verde region, in the Douro Valley, and in Bairrada, in the Algarve, with a vineyard area of approximately 600 hectares and 184 employees.
Present in over 85 countries, its main markets are the USA, Brazil, Canada, Germany, and France.
At Aveleda, sustainability is present on several levels, going beyond sustainable agricultural practices. Since 2017, it has been the only company in the wine sector certified by the Family-Responsible Entity standard. In July 2024, it achieved B Corp certification, a global recognition granted to companies that adhere to high standards of social and environmental performance, transparency, and responsibility. In November 2024, it received the National Sustainability Standard, the most important national certification in the wine sector.
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