Vinha Maria renews image and presents news
The brand Vinha Maria has just presented herself with a new image. Produced by Global Wines, these Dão wines are exclusively marketed in Continente stores and the portfolio has now been extended to six references.
Vinha Maria is present in the market and at the table of many Portuguese, since 2016, and has just renewed the image, in order to strengthen its authenticity and assume a new identity, more premium and in line with the tradition that the brand has carried over the years.
Currently composed of six distinct references: white and red reserve, white and red premium, and two raw sparkling wines, white and rosé, Vinha Maria took advantage of the moment of rebranding to launch two novelties: rosé sparkling and premium white, to respond to market trends.
With recommended PVPs ranging from 7.99 to 11,09 euros, the sparkling wines and Vinha Maria now also take on a new bottle for the quiet wines, which is across the four references and reinforces the perceived quality. These wines have been surprised by the consistency and have collected several reference awards, namely Gold at the Mundus Vini Spring Tasting 2024 and the Berliner Wein Trophy 2024 – Winter Tasting, for the Vinha Maria Reserva Red 2021. Vinha Maria Reserva Branco 2023 and Vinha Maria Reserva Tinto 2022 both received 90 points from James Suckling, one of the most renowned wine experts today.
The new image aims to consolidate the legacy that the brand has built and strengthen values such as tradition, authenticity and respect for Dão’s terroir. The clothing now adopted is more elegant and has more new colours, to help in the differentiation and positioning of each reference in the linear, where many purchase decisions are still made.
The new visual alignment of Vinha Maria represents the strategy defined by Global Wines for the brand, in the medium and long term, and the desired recognition. Maintaining a harmony between modern design and the preservation of traditional elements was the challenge that was on the table and that gave rise to this new image that we already find in the shops today Continent, north to south of the country.
Each wine Vinha Maria is a story and every bottle is a tribute to the people of Dão who so well produce reference wines, which praise not only the region but the whole national wine territory.
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