The Portuguese brand Vista Alegre bet in a bigger space in one of the biggest annual fairs of objects of decoration and for the house, the Maison & Objet, in Paris, presenting for the first time furniture and a new collection of lamps.
“It is here that a great part of the collection of the year is shown and we take the opportunity to show the news to all our customers. It is a far more connected to the house, the decoration and the lifestyle, which is the area where Vista Alegre walks “Luno Nuno Barra, the administrator of Vista Alegre, explaining that the brand space counts this year with about 60 square meters, in the heart of the pavilion of the fair dedicated to the segment of luxury brands.
The national porcelain brand is one of more than 100 Portuguese companies that are present at the fair Maison & Objet, which started today and ends on Tuesday.
About 85 thousand people pass through this fair, with 3 thousand brands coming from 65 countries.
Among the news in Portugal, Vista Alegre bet this year on a collection called Amazonia, a partnership with the Brazilian non-governmental organization Ecoartes through which a percentage of the profits from the sale of the service with themes of the rainforest reverts to the reforestation of the nicknamed ” lung of mankind “.
Lighting is a recent brand focus, with a space dedicated only to glass lamps designed by designers such as Jo Sampson.
The ex-libris of the ‘stand’ is furniture created in partnership with the brand Boca do Lobo – also present at the fair – called “Once Upon a Time” which is covered by 1,090 hand painted porcelain triangles and has inside it an exclusive bar service made of crystal. There are eight numbered copies of this model and the price is 54 thousand euros.
Vista Alegre also counts on the presence of designers and a craftsman to paint by hand that has attracted the attention of those who pass in front of the space.
“More and more the way is to open the company to the market so that people can see how the pieces are made and who makes them, so people realize that it is not an industrial process. manual, everything has a great criterion of choice and this makes the product more expensive, ” explained Nuno Barra.
If Vista Alegre fits into the luxury sector, the Bordallo Pinheiro brand, belonging to the same group, also has a presence at this fair in another pavilion.
“Bordallo is a more transversal brand, more popular, although it is becoming more and more a cult brand. It is much more irreverent and has no creative limits, reaches all wallets,” said the Vista Alegre administrator.
With more than 70% of the revenues from abroad, Vista Alegre wants to establish itself as a “global brand” and seeks to grow in markets such as Spain, France, the United Kingdom and the United States, as well as new markets such as India and Mexico.