W Experience at LX Factory shows the best of Portugal

The long-awaited W Experience was held at the LX Factory, a new way of seeing the wedding industry and showing the best that is done in Portugal.

LX Factory was the stage for W EXperience on the 14th and 16th of February, an event that has been long-awaited, due to its difference, style and news.

Held for the first time, well filled with exhibitors, to which the public joined, in an industry that needed this “shake”, the event shows a new facet that is the “wedding day”. A Showcase for weddings, personalized, exclusive, where everything is thought out in detail, for the happiness of the newlyweds, family and guests.

With a current, urban and cosmopolitan style, it showed the trends of the market, by the best exhibitors in the market, but in a dynamic and modern way. In an atmosphere that was relaxed but professional, with activities such as conferences and exchanges of ideas, but also with fun through the night.

On the first day, mainly dedicated to professionals, the highlights were the Workshop – Photography and Mobile Edition, Workshop – Storytelling: How to communicate effectively – Martim Mariano, Roundtable “Longevity, demand and inspiration: a conversation between peers” with the guests; Sofia Ferreira and André Teixeira, BrancoPrata; Pureza Mello Breyner, Pureza Mello Breyner Atelier; Lucyana Sposito, LS Wedding Planner; João Pedro Correia and Workshop – Flowers By Bornay.

The Night ended with a Concert by Miguel Mendes, VOICES by Rituals and Dj & LED Drumms by Rituals.

Saturday and Sunday already for the public, the highlight was Experience by A. Pajarita & Lovati Photography, Demonstration by Crème Caviar but also the Lecture by ByMatilda, Casa da Comida, the trends for 2020 in makeup and hairstyles with Experience by Sparkl.

There was also a fashion show by Rita Costumista with live performance White Sax and the night ended again with a lot of music with the band Funk, Pop & Rock Music, Musical The Greatest Showman for Rituals, Miguel Mendes Concert and Dj’s night inside.

On the last day of the event, Imppacto Catering featured, the Bridal Tips Damas de Copas Workshop and Licor Beirão Workshop, and to end the fashion show by Pureza Mello Breyner and of course a lot of good music.

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