What Are Some Popular App Categories in Today’s Mobile Tech Environment?

What would our modern society do without mobile applications? Nowadays the average smartphone user makes use of 9 apps per day and a total of 30 per month. Therefore, it isn’t a stretch to say that app usage has become a huge part of daily life for people around the world. Not to mention that many businesses in top industries prioritize mobile app development so that their customers can have easy access to their products and services while on-the-go. However, with such a diverse selection of mobile apps, what are those specific ones that users tap into the most? Although there are many others, below we outline some of today’s most popular categories.

Social network services like Instagram, Facebook, and Tik Tok are some of the most downloaded apps of all time

Social Media Apps

When we speak of apps being a central part of our daily routines, social media apps have a large hand in that. For example, the first thing many people do in the morning is reach for their smartphone to check their Instagram or Facebook profiles. We use these networks as popular forms of communication and connection, and sometimes even to build work opportunities. Another focal point of social media apps is sharing content with friends and loved ones, especially when distance prevents you from meeting face-to-face. Just last year, Instagram acknowledged a total of 503 million downloads with a whopping 500 million daily users. As technology continues to advance and features on these apps become even more innovative, these numbers are only expected to rise.

Apps for Learning/Training   

Another popular category of mobile apps is those for learning or developing some skill. For instance, Duolingo has become one of the most popular ways for people to learn a new language on-the-go, with the app teaching over 35 different languages to anyone with a smartphone. Additionally, training apps are commonly downloaded by people interested in improving a skill they may already possess. For example, chess training apps strengthen players’ abilities by providing educational content, opportunities for practice, and even livestreams. Here, players learn through puzzles and tutorials to grow their aptitude for their own game. In this same way, mobile apps for poker training allow users to carry around the game’s strategic fundamentals in their very pocket. These apps make learning and developing skills in the classic game easier than it has ever been, with content that runs through multiple hand scenarios alongside in-depth courses. No matter what you may be interested in learning, there is most definitely an app for it.

Lifestyle Apps

Next up are lifestyle apps whose content revolves around travel, music, food, or dating. Some examples of popular lifestyle apps are Yelp, Cabify, Tinder, Health Pal, and Spotify. These are also used heavily in many people’s day-to-day routines and frequently opened multiple times a day. When you need to make a decision about where to eat or need to reserve a driving service to get to the airport, chances are you will make use of a lifestyle app.

Apps give the modern-day mobile user many things: the ability to communicate with ease, the opportunity to learn new things, and the push to stay organized

Utility Apps

Utility apps can be found on many users’ mobile home screens, and sometimes even come pre-installed. Some examples of these include apps for the weather forecase, note management, and keeping reminders. However, while many mobiles come with these services, there are a variety of snazzy utility apps that are popular nowadays which do not come pre-installed and are instead chosen by the user. Some of these include Google Translate, Presence, Fing, 1Password, and Grammarly Keyboard.

So, there you have it. Some of the most popular apps that users download today. If you happen to be interested in upgrading your smartphone in order to hold more of these exciting apps, you may want to check out the new iPhone 12 Pro Max which has recently been named Apple’s best yet. The mobile holds up to 128GB so users can be sure that the phone has enough storage to download all the apps they could possibly desire.