Xpand IT organizes debate to promote knowledge about the customer journey
Xpand IT, a technology with a strong specialization in data-related areas, namely Business Intelligence, Big Data, and Data Science, among others (such as CRM), organizes an event specially dedicated to the client’s journey, with the presentation of real cases of Brisa, FLAD, Farmodiética and the non-profit organization Help Images. The online session will take place on May 27, at 10 am. Registration is open and free.
In an era more digital than ever, like the one we live in today, especially due to the pandemic, it becomes even more challenging to guarantee a unique view of customers. Increasingly, it is essential that the Marketing and Sales teams have access to the largest possible amount of data about their customers, such as profile, habits and needs.
In this way, it is possible to perceive, in a more efficient way, the journey of each customer: it is the so-called 360º vision concept, which allows us to look at customers in a more holistic way. Marketing actions can be more personalized and appropriate for each client and communication can also be more segmented. In addition to obtaining more results, the relationship between both parties is also optimized.
This is the theme of the event “Customer 360º Hub: The customer experience and the strategy with Salesforce”, which seeks to demystify the customer experience in this new pandemic reality, exploring the strategy through Salesforce, the CRM # 1 in the world. The session will have as speakers Paulo Lopes (CEO of Xpand IT), Francisco Costa (Partner & Enterprise Solutions Lead of Xpand IT), João Gomes (Salesforce Consultant of Xpand IT), Sérgio Martins Pacheco (Brisa), Liliana Valpaços (Flad), Tiago Ribeiro (Farmodiética), Pedro Santos (Help Images), Fernando Braz (Salesforce) and Ana Barros (OUTMarketing).
“Knowing your customers well is essential for any Marketing and Sales team. And data is of crucial importance for this to happen. We now also have access to innovative and effective technologies that contribute, to a large extent, to the pursuit of this objective, as is the case with Salesforce ”, says Francisco Costa. “In this session, we intend to address the client’s journey and how it can also impact the business, counting, for this, with examples of real cases that put the advantages of technological innovation into practice”.
