Focused on children’s emotional development, Zippy created 6 emotion monsters and 7 tools to support the identification, expression and development of emotions within the family.
Recognizing back to school as a phase full of emotions, Zippy presents a collection dedicated to promoting the emotional development of little ones. This collection aims to transform this special period into a time of sharing and understanding, positioning itself as an essential tool for the whole family. More than a simple communication campaign, this initiative is a true awareness campaign that seeks to encourage a broader dialogue in society about the importance of emotional regulation.
At the beginning of the new school year, Zippy challenges all families to replace the automatic question “Is everything ok?” “How do you feel?”. The brand aims to promote a culture of open communication and emotional validation – there is an urgent need to open the dialogue to emotions, allowing children to express their feelings in a healthy and understood way. As? With the “Emotion Monsters” – colourful characters with specific visual characteristics that help convey the essence of that emotion: joy, sadness, shame, fear, anger and calm – these characters offer a playful method for children to explore and understand their emotions.
This campaign has, once again, the support of specialists in child development, most notably Professor Mário Cordeiro. Two common points emerged from this methodology: the need for tools that help children talk about their emotions in an open and healthy way, and simultaneously tools that support adults in starting and guiding this conversation. This is how Facilitating Tools emerged that help with family routines – morning, evening and leisure moments:
Morning Routine Facilitating Tools:
- Beat to Color: With non-coloured monsters that allow children to colour the monster that best defines the feeling of the day.
- Socks of Emotions: Chosen because they are difficult pieces for children to wear alone, providing a morning family moment to discuss the emotions of the day.
- Tattoos: Allow the child to take a “stamp” with the emotion of the day to school. They reinforce emotion and help children identify what they feel.
Night Routine Facilitating Tools:
- Colouring Pajamas: At night, after identifying the predominant emotions during the day, help your child colour the protagonist monsters.
- Book of Feelings: Stories that help you explore different emotions.
Tools to Facilitate Leisure Time:
- Didactic Game ‘How do you feel?’: Teaches children about the importance of talking about emotions, with guidance for parents on the right questions to ask. They show various situations and the most common emotions associated, facilitating a post-play conversation.
- Table to paint: especially fun to have a table where you can paint and express your emotions through art and painting.
For Filipa Bello, Head of Brand & Creative at Zippy, “Based on studies that demonstrate the link between children’s emotional regulation and their academic performance, mental health and social skills, this campaign marks an important step in supporting children’s emotional development. By encouraging families to ask ‘How are you feeling?’, we promote meaningful conversations that are essential for healthy development. We believe that these conversations help children express and better understand their emotions, positively impacting their growth. With this, we want to believe that Zippy is impacting the development of the next generations.”
“Emotions are part of us – let’s play their game, and… believe me, I would love to “be a fly” to see how the games that the whole family will certainly play will play out and the debates and discussions that it will spark – play the Game of Emotions and… get emotional. There is nothing too much Beautiful. And start asking your family and friends: “How do you feel?”. Instead of the traditional and easy “everything is fine, isn’t it?””, says Dr. Mário Cordeiro.
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