Advanced training under the Tourism International Academy, within the scope of the PRR, is an attractive opportunity for graduates or holders of relevant professional experience in the area.
The Escola Superior de Hotelaria e Turismo do Estoril (ESHTE) moves forward for the academic year 2024/25 with the firm purpose of justifying its status as a reference institution in the training of professionals for the sector. In this sense, it is promoting a post-graduation in Cultural Tourism with affordable tuition fees, as part of the TIA Project – Tourism International Academy, presented to the Impulso Jovens Steam and Impulso Adultos programs, under the PRR – Recovery and Resilience Plan.
The advanced training will be primarily online, involves a tuition fee of 200 euros, and is seen as an attractive opportunity for graduates or holders of relevant professional experience who wish to develop knowledge and skills in this area. Applications are open until October 25.
“We have prepared a post-graduation a little different from the others, important for those who are – or want to be – connected to this area of tourism. The fact that we are offering it almost exclusively online, except for two Saturdays dedicated to field trips and one morning here at ESHTE, where we will work with technology that requires presence at our facilities, allows those interested who are away from the Lisbon Metropolitan Area to attend,” explains João Reis, course coordinator and vice president of the institution.
Developing skills in planning and managing cultural heritage, cultural tourism ventures, and their respective destinations; enabling local development through creative industries and cultural tourism; promoting the establishment of marketing and communication practices in cultural tourism; enhancing innovative technological skills to support cultural tourism experiences; fostering research to produce knowledge aimed at developing public and private policies in the field of cultural tourism; and, lastly, developing the capacity to prepare cultural tourism projects are the objectives of the post-graduation in Cultural Tourism at the Escola Superior de Hotelaria e Turismo do Estoril.
Classes are held from Wednesday to Friday, from 6:00 PM to 9:50 PM. In the second semester, two field trips (two Saturdays) will take place in equal numbers of territories, for the reading, decoding, and evaluation on the ground of “touristified” landscapes, in order to confer meanings to these “stages” where tourism unfolds and create conditions for the informed establishment of feasible and desirable futures for tourist destinations.
“We will have a group of specialized teachers, and in the first months, we will address distinct vectors such as cultural heritage management, planning and development of tourist destinations, creative industries, marketing, digital communication, and literary tourism, which has enormous potential. In this chapter, we will explore literary tourism not only in rural and urban territories but also in fictional territories, something that is truly original,” emphasizes João Reis.
The GeoLab Tourism, one of the curricular units of this advanced training at ESHTE in the second semester, will equip students with practical decision-support skills in the field of Tourism Planning and Management, using the latest technologies for producing support information. Event Programming and Management, for its part, will enable professionals to design and execute impactful cultural experiences. Meanwhile, the unit on Project Management for cultural tourism will encompass the application of the developed skills with the production of a final work, which may be presented to entities and applied in a real context in the future.
About the Escola Superior de Hotelaria e Turismo do Estoril:
Founded in 1991, ESHTE is a Public Institution of Higher Polytechnic Education, overseen by the Ministry of Education, Science and Innovation. The statutes reaffirm its nature as a non-integrated polytechnic school and assign it responsibilities in creating, transmitting, and disseminating knowledge related to the practice of highly qualified professional activities in the areas of Tourism, Hospitality, and Catering.
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