A moment of great joy and inclusion in an afternoon when the music of HMB, Bateu Matou, and IRMA was for everyone, even for people who are deaf and hard of hearing.
ibis, with the support of the Portuguese Federation of Associations for the Deaf, organized the ibis Music Silent Concert, at the ibis Lisboa Parque das Nações hotel, and the joy of all who attended, deaf and hard of hearing, of all ages, was stamped on the face.
The concert had installed an audio induction loop system in the room, which allowed the hearing aids of the people present to capture the sound in a crisp, clear, perfectly intelligible way and at an appropriate volume. The room also had a screen where the subtitles were played and two sign language interpreters, who translated the lyrics of the songs and everything that happened on stage live.
As the communication note could read, “a concert is much more than the sound, but above all energy, vibration, spectacle, and fun, ibis will create an immersive experience in order to reinforce the values of inclusion and passion for the music that guides the brand. Much more than a concert, this action will be a way of supporting and giving visibility to the cause of deaf and hard of hearing people.”
In the words of Laura Alves, Brand Marketing Manager for the Eco and Super-Eco brands in Portugal and Spain “The ibis Music Silent Concert aims to bring live music closer to people who find it more difficult to enjoy it, confirming our desire to make hotels ibis spaces truly open to all”
The choice of artists who performed was excellent, for what was intended, Irma with her usual sweetness, Bateu Matou with an unstoppable rhythm, and HMB it is impossible not to dance to the sound of their music, and the audience that attended proved that In fact, this event was a success in all its aspects.
The presentation was by Paula Teixeira, also a singer and experienced in sign language, Bateu Matou and IRMA are also candidates to perform on the ibis stage at the 56th edition of the Montreux Jazz festival, in July.
We hope that all concerts and events in the very near future can be an inclusion factor like this.
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