Even with the country entering a state of contingency again as of September 15, ANJE – National Association of Young Entrepreneurs, responsible for organizing the event, decided to move forward with the event in October, in an attempt to minimize the negative impact that covid-19 had in the fashion industry, giving some hope to designers who have faced great difficulties over the past few months.
[dropcap]O[/dropcap]n Monday, the Municipality of Porto votes to grant support, requested by ANJE, for the October edition of Portugal Fashion, up to a maximum amount of 50,000 euros, payable upon presentation of documentation proving the realization of concrete expenses incurred in the context of the respective event.
In the last edition, held in March, and interrupted at the end of the first of the three scheduled days, 200 media professionals were present and reached an audience of 1.5 million people, as well as 972 publications on social networks and 332 news in the media, generating a media return in the order of 1.5 million euros.
For the first time in 25 years, the 46th edition of Portugal Fashion started on 12 March behind closed doors, due to the pandemic of the new coronavirus and its realization was always dependent on the evolution of the epidemic and the technical advice of the authorities with which the organization has been in permanent contact.
On March 13, taking into account the measures enacted by the Government in the context of combating the covid-19 pandemic, the Portugal Fashion organization decided to cancel the 46th edition of the initiative.
At the time, the official source of the initiative, explained that the decision to cancel the 46th edition, which was always on the table, ended up being taken with the agreement of the Directorate-General for Health (DGS), taking into account the measures decreed, however, by the Government.
