Message in a Bottle, in collaboration with msgFactory, presents its latest project, called SIM Turismo.
[dropcap]R[/dropcap]ealizing that the Tourism sector was going through a delicate period and in which integrated marketing solutions would help to breathe new life into companies and professionals, the agency decided to create a project that will help brands create closer and more efficient relationships with your customers.
Thus, through a platform that aims to democratize a CRM tool, and in compliance with all GDPR rules, a proposal is born that offers real value to the restaurant and hotel market.
The project thus aims, through the implementation of QR Codes in restaurants and hotels, to access menus, promotions and reservations, to contribute to creating proximity with the customers of these spaces, improving the experience and giving a more effective response to their needs.
An opportunity found in the market due to the visible decrease in interest in newsletters, which is now available for restaurants, chains and groups of restaurants with different brands, hotels and rural tourism.
By paying a monthly fee of 30 euros (or 300 euros per year), establishments can take advantage of the available campaigns.
SIM Turismo‘s strategy aims to take full advantage of SMS Marketing, based on the segmented sending of short messages aimed at communicating relevant opportunities, offers, updates and alerts to customers.
In this way, it will be possible to resort to coupon campaigns, birthday campaigns, use of questionnaires, using sound and image tools, which make messages more personalized and attractive to users.
In the future, the platform’s potential will continue to be worked on in order to allow exploring more advantages for participating companies and their customers.
