With the return of the UEFA Champions League to Eleven and Portugal, the premium sports channel reached its best result ever in terms of TV and streaming audience. In addition, since the beginning of this month, Eleven registered an increase of about 40% in new subscriptions.
[dropcap]E[/dropcap]leven receives the Champions League again with the Final 8 to be played in Portugal, with the Final taking place this Sunday at Estádio da Luz. The return of this competition to the channel and Portugal helped the increase of new subscriptions in August, with an increase of about 40%.
The quarter-finals of Final 8 in Lisbon presented the best audience performances ever by Eleven, both in linear television and in the streaming service, making Eleven channel 1 the most-watched premium sports channel these days. The four games averaged 2.4% TV share (with an average reach of 165,000 viewers) and were followed by more than 50% of streaming service customers.
The game with the best performance was Leipzig against Atlético de Madrid, which earned Eleven the 22nd place in the daily top of national audiences on August 13, with an average rating of 141.6K, a share of 3.9% and having reached this a reach of approximately 200 thousand viewers who had contact with the content.
With regard to online, Eleven also managed to attract more than 4 thousand new followers to its networks in just one week.
For Jorge Pavão de Sousa, Executive Director of Eleven in Portugal: “The results we obtained demonstrate not only the group’s effort in preparing and transmitting the best of football, but also the longing that fans already had about live sport, mainly when we are honored to see these games being played at our stadiums. The return of the Champions League resulted in an increase in the number of subscriptions to the service, which consequently led to our best result ever in terms of audiences. This milestone gives us strength to maintain and honor the commitment to bring the best of sport to fans of various sports in Portugal”.
