RE/MAX elected real estate with the best reputation in Portugal
For the seventh consecutive year, RE/MAX, the leading real estate network in the national market, was distinguished as the brand with the best reputation in Portugal in the “Real Estate Agencies” category, according to the MRI – Marktest Reputation Index 2021, a survey that measures the brand’s reputation.
RE/MAX was the one that obtained the best evaluation in all the attributes evaluated: trust, familiarity, admiration, image, and worth of mouth (WOM), positioning itself as the brand with the best MRI index in its sector, occupying the 46th place in the MRI 2021 ranking, an increase of five positions compared to 2020 and with a reputation index of 66.13.
The Marktest Reputation Index aims to position the brands in a ranking, allowing the comparison and positioning of the brand vis-à-vis competitors and other sectors of activity. It also allows the comparison of the brand’s reputation vis-à-vis its users versus non-users, as well as the analysis of gender, age, social class and region, the profile of respondents where the brand has a greater or lesser reputation.
In the 2021 edition, 23 categories were evaluated, corresponding to 118 brands. The MRI had a universe composed of individuals aged 15 and over, residing in Mainland Portugal, and a sample of 2034 interviews proportional to the universe under study and representative of it in terms of the variables sex, age and region.
“To be recognized again by Marktest and again elected as the real estate company with the best reputation represents all the confidence that Portuguese consumers place in our work.” explains Beatriz Rubio, CEO of RE/MAX. “We believe it is relevant, especially in times as challenging as these that we live in, to be evaluated by independent entities. The attribution of this prize for the seventh consecutive time to RE / MAX is a reason for great satisfaction, essentially because it is a demanding sector, which poses daily challenges, now more than ever.”, Adds the person in charge.
