This innovative concept offers the possibility of subscribing to Eleven channels for a period of two days without the requirement for fans to subscribe to a monthly or annual pass for the premium sports channel. The subscription can be made at elevensports.pt or in the MEO box, and will soon be available in the NOS, NOWO and Vodafone boxes.
[dropcap]T[/dropcap]his is the first 48-hour Pay-per-Time launched in Portugal and is available to all sports fans, without the need for loyalty. From the moment the subscription is made, customers have 48 hours to enjoy the Eleven channels and thus enjoy the best premium sports content live, as well as the documentaries, interviews and summaries of the main competitions.
This type of service is available at elevensports.pt, as well as in the MEO box, and will soon be available in the NOS, NOWO, and Vodafone boxes as well.
For Nuno Filipe Miranda, Director of Marketing and Communication at Eleven in Portugal, “the way of consuming content has undergone changes and fans are increasingly looking for flexible solutions and specific content they want to consume. Our role is to follow these trends and expectations and continue to innovate in the service we provide to the market. When we launch this 48-hour pass, we give fans the possibility to only pay for content for a moment and that is demonstrative once again how we put fans at the center of what we do”.
With the return of the Champions League and the emotions of the F1 World Championship on the rise, Eleven thus takes another step forward in keeping up with fans’ expectations in Portugal. In the past, the premium sports channel had already tested the Pay-Per-View model for specific content.
The Pay-Per-Time feature, with a duration of 48 hours, will allow the customer to decide what content he wants to see during that period, without his choice being limited to just one event.
