Pedras Sabores launches mentoring program to support young people in following their dreams

Sara Correia and Salvador Martinha join the list of mentors who have accepted the challenge of helping 150 young people be true to their nature. Registration is open until the end of November.

Pedras Sabores, the line of beverages with natural ingredients integrated into the Super Bock Group portfolio, starting with the iconic 100% natural sparkling water Pedras, believes that Ser Natural Traz Frutos (Being Natural Brings Fruit), as demonstrated by the life story of Sara Correia, the protagonist of its most recent communication campaign. However, the brand also knows that, for many, being true to their nature can be a challenge.

To help more young people follow their dreams, the brand is creating the Ser Natural Traz Frutos Bootcamp, a mentoring program focused on discovering one’s calling and developing talents, aimed at residents of Portugal, aged 18 to 34.

Implemented by the Transformers Movement—a leading youth, volunteer, and non-formal education organisation with expertise in developing mentoring programs—participants in the “Being Natural Brings Fruit” Bootcamp will have access to online mentoring sessions with renowned and experienced professionals in their fields. Sara Correia and Salvador Martinha are among the mentors who have joined this social responsibility initiative, which also includes Max Oliveira, Mafalda Rebordão, Inês Homem de Melo, Mariana Duarte Silva, and João Faria, among others.

Through the sharing of knowledge and experiences between mentors and mentees, the program aims to create a space for inspiration, structured support, and motivation so that each young person can follow their nature and achieve their dreams, in any field, be it arts, sports, literature, or science.

Statement by Madalena Cunha, Water and Cider Manager at Super Bock Group:
“Through the Ser Natural Traz Frutos Bootcamp, we realised what until now was a communication concept, in which we deeply believe: that being true to our true essence paves the way to achieving dreams. We want to inspire and support young people in discovering their potential and overcoming the barriers that stand in their way, providing them with quality tools and mentorship, through which they gain the confidence, skills, and motivation to pursue their natural journey. Like Pedras Sabores, we believe that each young person, by respecting their essence, can make their mark on the world.”

Statement by Joana Moreira, Executive Director of the Transformers Movement:
“We want young people to leave this program with the tools, knowledge, and confidence necessary to face the challenges of the job market. Working with the mentoring team will be crucial for them to establish their personal brand and build a network for the future. It is important to us that young people have increasing opportunities to be active agents of change.”

Participation in the Ser Natural Traz Frutos Bootcamp is free, but spaces are limited. Interested parties should complete the registration form available at https://www.aguadaspedras.com/ser-natural-traz-frutos/. The deadline for applications is November 30th.

Two in-person information sessions are also scheduled: in Lisbon (Casa do Impacto) on October 15th and in Porto (Academia de Rua) on October 28th. Candidates selected for this program will have access to three online mentoring sessions, themed on a skill-building basis, with their respective mentors, which will take place from January to March 2026. Additionally, they will be able to participate in three additional online, optional follow-up sessions provided by the Transformers Movement.

The full rules for the first edition of the Ser Natural Traz Frutos Bootcamp can be found here: https://www.aguadaspedras.com/ser-natural-traz-frutos/.

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